Solar Victoria encourages Victorians to ‘Put the Sun to Work’ in new campaign via Hive Creative

Following a competitive creative pitch, Solar Victoria has partnered with Melbourne agency Hive Creative to launch its latest campaign ‘Put the Sun to Work’.

The new campaign aims to promote the transition to solar energy in Victorian homes, bringing to life the benefits of solar through a memorable and engaging campaign mascot – the Sun.

The joyful Sun is seen making life better, cheaper, and more relaxing for everyone around him. By powering appliances and enhancing everyday activities, it embodies the advantages of solar energy in a relatable and engaging manner.  The campaign calls on Victorians to join more than 700,000 households already putting the sun to work and saving on energy bills every single day.

Says Wayne Murphy, founder and CEO of Hive: “We personified the sun to show how it’s working for you, making life easier and more enjoyable. This approach wasn’t just about creativity; it was a functional decision to clearly convey the benefits of solar energy in a way that’s accessible to all Victorians. Landing a very simple, clear message allowed us to have some fun with the execution and develop a distinctive and ownable asset that can serve the Solar Victoria brand well into the future.”

Solar Victoria’s partnership with Hive intends to increase public awareness and perceptions of the desirability of all-electric homes powered by solar, and highlight Victorian Government rebates and assistance available to Victorians to help save on energy bills. The campaign calls on Victorians to join more than 700,000 households already putting the sun to work and saving on energy bills everyday.

Says Stan Krpan, CEO, Solar Victoria: “Since 2018, we’ve helped more than 320,000 Victorian households install solar panels, batteries and energy-efficient hot water systems through the Solar Homes Program – Australia’s largest household energy program.

“We’re proud to partner with Hive on this campaign, encouraging Victorians to put the sun to work in their home and lower their energy bills and carbon emissions. With more than 30 percent of Victorian homes now saving on energy bills with rooftop solar, there’s never been a better time to make the switch.”

The new campaign will launch from 1 September 2024 across multiple platforms, including social media, radio, Spotify, BVOD, OOH, digital display, print, and SEM.

Client – Solar Victoria
Brand and Marketing  Manager – Michael Sloan
Marketing & Campaigns Lead – Karmal Rana
Brand & Design Lead – Andrea Wilcock
Content Lead – Home electrification – Chelsea Hayes

Agency – Hive Creative
CEO – Wayne Murphy
Creative Director – Michael Cain
Senior Account Manager – Edwina Birnie
Senior Creative Lead – Shannon Boland
Concept Development – Josh Mann
Retouching Lead – Alex Rodriguez

Production Company – Passel Media
Director – Stephen Packer
Executive Producer – Adam Camporeale
Line Producer – George Rubanov
1st Assistant Director – Cameron Mellor
Cinematographer – Matthew Jenkins
1st Assistant Camera – Sarah Turner
Gaffer / Grip Combo – Daniel Carr
Lighting Assistant – Jack Donald-McDowall
Grip Assistant – Mark Parish
Costume Designer – Brynna Lowen
Costume Assist – Moya O’Brien
Production Designer – Leonie Leonida
Art Department Assistant – Kira Zirnsak
Art Department Assistant – Milla Pearl Sievers
Makeup Artist – Samantha Coles
Unit Management – Urban Vans
Drone Supplier – Flying Robot
Drone Operator – Davor Breznik
Drone Assistant – Josh Labita
Talent – Real People
Photographer – Garth Oriander
Photographer Assistant – Finn Oriander
Editor – Stephen Packer
Post Producer – Adam Camporeale
Sound Studio – Big Ears Audio
Sound Studio Producer – Tony Lazzaro
Sound Designer – Adrian Ricciotti
Colour House – PostLab IO
Colourist – Nicholas Hower
VFX – Studio Pancho