Petbarn launches new Puppy and Kitten Club in adorable campaign via Howatson+Company
For decades, puppies and kittens have loved Petbarn’s highly trained team members, puppy school, and vet-led advice and support. Now, Howatson+Company has helped Petbarn return the affection with possibly Australia’s cutest club – the Petbarn Puppy and Kitten Club.
This free to join club offers everything pet parents need during the first year of their pet’s life, providing them with the best start and instilling confidence as their pets’ transition to adulthood.
To launch, they’ve created a heart-warming film that celebrates the love pet parents have for their fur babies and the support and nurturing provided by Petbarn’s dedicated team. The spot, directed by Arundati Thandur from FINCH, is an adorable homage to new pet parent love, set to a unique cover of “Love is all Around” made famous by Wet Wet Wet.
Chief Customer Officer of Greencross Pet Wellness Company, Nicholas Adams, says: “There are three universal truths that make the fabric of Petbarn unique, firstly our employee engagement scores tell us that our team members love what they do, our NPS data shows us that pet parents love Petbarn and most of all we know that pets love coming to Petbarn. The Petbarn Puppy and Kitten Club gives pet parents everything they need from advice, rewards to savings – doubling down on our commitment.”
Howatson+Company Creative Directors, Jared Wicker & Elaine Li, say: “We needed to show that Petbarn is the place to go for all things puppies and kittens. It just so happens that puppies and kittens are the most salient and loved assets of all time. So we went all in on that, from the lyrics of our song, to our set design, to showing as many breeds into the ad as possible.”
The film is part of a larger campaign that officially launched on 18 August and is supported by an integrated mix of broadcast, digital, and outdoor media – focusing on high attention channels.
Client: Petbarn
Chief Customer Officer: Nick Adams
Head of Retail & Integrated Marketing: Sumeena Parimu
Creative Director: Kate Napier
Marketing Manager: Faye Andrews
Agency: Howatson+Company
CEO: Chris Howatson
Chief Creative Officer: Gavin Chimes
Chief Media Officer: Sasha Smith
Creative Directors: Jared Wicker and Elaine Li
Head of Production: Holly Alexander
Head of Craft: Ellena Mills
Senior Art Director: Tom MacPhail
Senior Copywriter: Maddie Semit
Associate Design Director: Jo Cao
Strategy Director: Georgia Pritchard
Group Business Director: Belle Simmonds
Senior Business Manager: Lucy Stock
Producer: Charlotte Breene
Editor: King Young
Vocals: Simon Friedlander
Media Director: James Frith and Jamie Nelson
Senior Media Manager: Monica Doan
Media Manager: Carla Ishak, Nicky Ta and Iris Hsieh
Production Company: Finch
Director: Arundati Thandur
Executive Producer/MD: Corey Esse
Executive Producer: Loren Bradley
Producer: Bryce Lintern
Animal Wrangler: Suzanne Richards, Action animals
DP: Campbell Brown
Production Design: Ella Butler
Colourist: Matt Fez
Post Production: Heckler
Sound Design: Mosaic Music & Sound
Music Supervisor: Anton, Trailer Media
Photographer: Juliet Taylor
Producer: Zoe Izzard
Production: THE POOL COLLECTIVE
Group Business Director: Katy Ward
Studio lead & Retoucher: Simon Merrifield
Artworker: Patrick Rivera
32 Comments
Yesssss Friedlander.
The hits keep on coming.
but in a good way. Well done, made me smile
I F*CKING LOVE THIS AD
Outstanding. Love it.
of everyone involved in this shoot
And wish I was on this shoot.
This is great!
I am obsessed with this
OMGlol im def playing this for my kids around the campfire
Delightful. Pet parents will love this. Great line too.
I want a puppy!!!! What an adorable ad❤️❤️❤️
This is so cute & amazing. Go Arundati!!!
buying a puppy & a kitten and going to petbarn just because of this ad.
did it for me. Brilliant.
Just wish they’d included a few more waifs and strays… not just designer babies!
Longtime petbarn fan. Longtime puppy and kitten fan. Nice work.
Great subject but have any of the creatives owned a puppy or kitten – totally off the mark on the behaviour, realism and where’s the fun energy levels that these little creatures bring at that age. Sorry but boring ad and not relatable.
This makes me immensely happy!! Such a great spot – big ups to all involved. Love it!
The Howatson team don’t miss.
I’ll take cute over energy any day.
Not quite sure how you manage to make 60 seconds of puppies and kittens feel like a chore to sit through but somehow, this achieves that feat
How can they make puppies and kittens so dull….
How come they post a print campaign and the photographer doesn’t even get credited?
Dog shagging the ‘V’ got me good. Great spot.
Lot of agency astroturfing here obviously.
This is what I’m’ going to show people when I need to explain how having no concept can’t create good work.
‘Let’s just show puppies and say puppies’
Sorry guys but this is why direct-to-client work happens at the moment
Champ, you are one wet blanket LOL. I’m not going to tell you the concept, you can work it out by asking one of your friends in works in creative.
And buy the way, it’s an ‘idea’ not a concept – and this campaign is perfect, by the way. I was going to attach the link to AWARD school 25, but I thought that might embarrass you.
okay bud
oh I can tell exactly what kind of ‘creative’ you are ‘champ’…
Idea? No there isn’t one of those either. It’s literally just shots of puppies and kitties with a song that had lyrics changed to say puppies and kittens.
Award school? Dude this is a lazy print idea at best.
puuuuuuuuurrfection
Best ad I’ve seen in a very, very long time. Simple, silly and hits the sweet spot just right. Two paws up.
Never mind the haters ticked off ‘cos they didn’t get the job. Classic Adland.
Enjoy the good stuff – we’re not treated to it all that often.
I love the ads. Just like that bloke in Love Actually, I think. Lyrics don’t fit but that is cute!
Love, love, love this ad