GWM ANZ appoints Thinkerbell as creative agency
Following a competitive pitch process, Thinkerbell has been appointed as agency partner for GWM Australia and New Zealand, responsible for strategy and creative across brand, retail, dealer and sponsorships.
GWM has a presence in over 170 countries as a leading producer of high quality SUV’s and Utes. GWM has also become a global leader in the New Energy Vehicle space with powertrain options including hybrid, PHEV and EV to fulfil its ongoing commitment to sustainability. Locally, GWM has continued to reach new heights and the brand remains on track for a record annual result with over 21,000 new cars sold in Australia so far this year.
Says Steve Maciver, head of marketing and communications, GWM Australia & New Zealand: “Thinkerbell’s body of work over the past few years has been impressive and we look forward to working with them, delving into their ‘Measured Magic’ and partnering together to take the GWM brand to the next level”.
Says Jaime Morgan, managing director, Thinkerbell: “GWM has been going from strength to strength with record sales, excellent new products and outstanding value. We are thrilled to be their agency partner and we look forward to working together with them to further enliven the brand with a big dose of Measured Magic”.
The appointment begins from October 1, 2024.
24 Comments
And then be ready to be out
the work hallway were doing is exactly what the brand needs.
…For Utes stuck in laneways, new in-car air fresheners based on the smell of adventure, and something to do with tyre tracks up the side of the opera house. Let’s see what the Tinkers and Tonkers can do!!
Tinkers and Tonkers. Hilarious.
That said, tyre tracks up the side of the SOH would capture our relationship with China.
… to announce this. Poor form
And says a lot
GWM thought differently. Thinkerbell is a solid agency with a great track record, and it’ll be exciting to see their take on a car brand. Looking forward to what they come up with!
They already had a car brand in Sassanyong…Care to share any notable work? LOL
https://campaignbrief.com/ssangyong-australia-appoints-thinkerbell-as-consolidated-agency-partner/
They have a great track record on Gruen. There work is average at best.
Incoming standard ThinkerBell PR stunts and campaign work 🤦♂️
The noteable work ThinkerBell did on Sassanyong?… Oh that’s right ZERO 🤣
… is ready to start consuming
EOI October 2026
I have a perfect idea. A candle.
Get those accounts people working on the creative!!
Cannot wait for the PR mock ups that never make it into the real world!!!!!
Poor from GWM who weren’t even relevant 2 years ago
Looking forward to a Vegemite brown coloured vehicle driving across Australia to a town renamed Toastie
Lots of one placement wonders coming our way.
Whatever they do, even if someone sneezes in the middle of a GWM meeting, you’ll hear all about it in a press release right here. Stay tuned!
Stop giving them ideas
Far out don’t you loser nobodies love to hate this agency. Pretty much every other “we won this client” press release has zero comments. But any time Thinkerbell does anything all the jealousy comes out in the comments.
Boo hoo. You work for an agency that doesn’t have the balls to do anything fun.
Boo hoo. Your book is shit but it isn’t your fault it’s your agency or the client or whatever that means you don’t ever get the opportunity to live up to your potential as a creative genius but if it weren’t for all that you’d totally be making work that’s heaps better than anything Thinkerbell ever do cos all they do is fun shit but I’m a serious creative who cares about my craft and if it were up to me I’d be changing the world but these damn clients and my boss just don’t get it but it’s okay that I’m a complete failure who doesn’t realise that my job is actually selling ideas in like a capitalist pig instead of just being allowed to sit in my Ivory High Chair and be as brilliant as daddy never told me I was but none of that matters because I can go into the Campaign Brief comments section and slag off people doing better work than I ever have despite the fact that it isn’t my fault I’m a simpering idiot who never made anything even half decent.
🤣🤣🤣
Interesting to go to tender again so soon after appointing The Hallway really not that long ago. The Hallway did a phenomenal job at positioning GWM in a fantastic light. All of their campaigns were top notch!! Not sure if a change of agency now is the right move… Time will tell!!