Daniel Ricciardo and Josh Allen take bromance to a new level in Beats by Dr. Dre’s ‘The Legend of Ricallen’ film via MIRIMAR, Los Angeles

Beats by Dr. Dre (Beats) has partners up with Aussie owned US-based independent creative agency MIRIMAR to launch a new short film entitled “The Legend of Ricallen” starring NFL quarterback Josh Allen and Australian Formula One superstar driver Daniel Ricciardo.

The campaign tells the story of two high-profile BFFs: Josh Allen and Daniel Ricciardo. A fateful FaceTime call leads them to a wild purchase that cements their celebrity bromance into pop culture lore – buying a racehorse.

The horse’s name – Ricallen – is an odd but hilarious mashing of their last names.

This legendary tale will follow Josh and Daniel, along with a colorful cast of characters, in their adventure to find the perfect racehorse, and prepare for their first race.

The seven-minute film, directed by Vincent Peone of Art Class, is being released like a feature film. With teaser trailers, movie posters, celebrity appearances and Ricallen merchandise which will all be found on legendofricallen.com.

The film features a cameo from Lukas Gage who is best known for his role in the first season of the Emmy Award-winning HBO limited series, White Lotus and has starred in critically acclaimed TV shows such as You, Euphoria and Gossip Girl. The Legend of Ricallen features the new Beats Pill, which launched in late June, along with Beats Studio Pro headphones.

Says Chris Thorne, chief marketing officer, Beats: “Storytelling is at the core of the Beats brand, and we’re always looking for unique ways to amplify our athletes’ stories beyond their respective sports. Josh and Daniel’s friendship is truly special, and we’re excited to share it with the world.”

Says Aussie expat Luke McKelvey, co-founder, MIRIMAR: “We’re fortunate to have a partnership with the Beats team where everyone has been all-in on making the work as fun as possible. It’s a testament to the relationship Chris and Beats have with their athletes that from day one, Josh and Daniel were fully committed.”

The Legend of Ricallen will extend across multiple platforms, and culminate in a big moment at the Belgian Grand Prix, where Daniel Ricciardo will be donning a Ricallen helmet during the race, and making a special drop of the Ricallen apparel, which will be available via his own fashion label EnchanteEnchante (https://enchante.co/collections/ricallen). Ricallen enthusiasts can peruse through a Ricallen Tree, Ricallen Trucker Hat or Ricallen Bandana.

This is MIRIMAR’s second collaboration with Beats. The partners recently dropped “The Predicament” featuring Lebron James and Lil Wayne.

Brand: Beats
Creative Agency: MIRIMAR