TBWA Adelaide’s Joe Godsell joins NATION as new MD; Katheryn Korczak promoted to director

Leading independent marketing and communications agency NATION has made two key senior appointments, bolstering its leadership and ownership team as part of its future-focussed growth strategy.

With more than 20 years’ experience in account management and leadership, Joe Godsell joins NATION in the newly created role of managing director while long-term employee and current head of copy Katheryn Korczak has been promoted to director.

Most recently, Godsell has been managing director of TBWA Adelaide, a position he has held for the past six years. Korczak has been at NATION for more than eight years, working with leading brands including South Australia Police, Beyond Bank and the South Australian Country Fire Service.

NATION creative director Nick Brz said the agency was embarking on an exciting new chapter of success with two new directors joining the fold: “The appointment of Joe and Kat will usher in a new era in the life of NATION, as they lead future growth of the agency.

“Joe’s strong business acumen and his strategic vision make him the right fit to inject new energy and a fresh perspective to the agency.

“Kat has been part of NATION for a long time and we’re proud to see her step into a role that allows her to make her mark on the business as we further cement our commitment to creativity. Kat is an exceptional copywriter and a natural leader.”

(NATION partners L-R Jo Fiedler, Greg Knagge, Katheryn Korczak, Joe Godsell, Nick Brz)

Says Greg Knagge, CEO, NATION: “The combined experience and talents of the ownership team will see us well-positioned to propel our business even further by providing exceptional client service and value creation alongside the delivery of robust strategy and compelling creative services.

“Creating what matters to people, brands and organisations is our goal, and with two senior appointments, NATION will build upon its current success as a sustainable, high-performing agency.”

Godsell said he was thrilled to join NATION as it welcomes in a new era: “NATION is an exceptional agency that aligns with my values of genuine client partnership. It is humbly and effectively doing great things in market, and I can’t wait to help take it to the next level.”

Korczak is delighted to take up a director role at NATION: “I’m honoured to take on this new lead role at NATION while continuing to deliver creativity for our amazing suite of clients. The talent of my colleagues is second-to-none so I’m excited to be part of shaping our collective future.”

Godsell and Korczak will work together with NATION’s existing partners Greg Knagge, Jo Fiedler and Nick Brz to lead the agency.