Multi award-winning creative leader Justin Ruben launches Oblong Creative – Aims to be a place for different shaped thinking
After a career spanning 25 years working at agencies both here and abroad including BBH NY, Droga NY, Publicis Mojo and CHEP, multi-awarded creative Justin Ruben has opened Oblong Creative in response to the different needs of marketers and creatives alike
Says Ruben: “My inspiration for launching Oblong came from the desire to create an agency where we don’t just think about the work differently, but also the teams we put on projects. Oblong is designed as a flexible model, allowing us to bring in specialist people depending on the project. We believe bringing people in with diverse backgrounds will lead to different shaped ideas and we will always get the best in class talent, both locally and globally. I am also a big believer in creating culturally relevant work that creates impact for clients, and with the rise of AI, it’s important we come up with unexpected ideas that robots can’t.”
Throughout Ruben’s career he has been instrumental in creating dozens of award winning campaigns including Bagelgate and Potato Pay for Kraft, putting Lionel Ritchie in a fridge for Tap King, Flipvertising for Samsung, getting Anne Geddes to change her style for Karicare and the iconic Peter’s Drumstick Summer Classic ad.
His work has picked up a multitude of awards for both creativity and effectiveness including Grand Prixs, Gold, Silver and Bronze awards at all the major festivals.
Oblong has already started working on projects and will be announcing further clients and partners in the coming weeks. If you would like to reach out and take up their free coffee and cake programme (yes, you can have tea) please email jruben@oblongcreative.com.au or visit oblongcreative.com.au
Adds Ruben: “I’ve always loved the different shapes and forms that advertising can take and I believe now, it’s more important than ever, in this content heavy world that we create work that cuts through and taps into culture. Oblong’s model will also allow us to take on projects of any size, depending on their potential and the impact they can have.”
7 Comments
And old school friend who still follows this blog for inexplicable reasons says, “Well done and good luck!”
Loooookking Sharp!
Legend
Got an idea in it – which maaaany dont
A deadset legend continuing to champion a fair go for all.
One of the best. Howdog knows what time it is.
Good on you, Rubes. Perhaps the smartest brain in the game.