BMF leads the agency pack at the finalist stage of the 2024 Australian Effie Awards with 12 finalists followed by CHEP and The Monkeys with 11 apiece

July 19 2024, 12:42 pm | BY Ricki Green | No Comments
BMF leads the agency pack at the finalist stage of the 2024 Australian Effie Awards with 12 finalists followed by CHEP and The Monkeys with 11 apiece

Advertising Council Australia has today announced 98 finalists for this year’s Australian Effie Awards with BMF leading the agency pack with 12 finalists followed closely by CHEP Network and The Monkeys with 11 finalists apiece.

 

Scoring eight finalists apiece is Ogilvy Australia and Special, followed by M&C Saatchi with seven finalists. Dentsu Creative has picked up six finalists followed by Saatchi & Saatchi, 303Mullenlowe Sydney, The Brand Agency and Afterpay with four finalists apiece. Howatson+Company, DDB and VML scored three finalists apiece followed by TBWA Melbourne and Thinkerbell with two finalists apiece. Agencies scoring one finalist apiece include Publicis Worldwide Australia, Havas, The General Store, Joy, Innocean and Richards Rose.

View the finalists list here.

Finalists will now compete for coveted Effie Awards, the pinnacle of Australia’s only award program based on proven advertising effectiveness. The Effies cover 26 categories and are assessed by a team of 60 senior marketers, consultants and researchers.

Chair of Judges, Colin Wilson-Brown said: “I’d like to thank the first-round judges for their time, insights and scrutiny. This year has seen a high number of finalists progress who demonstrated a high standard of efficacy.”

“Round two judging takes that further as cases and results are assessed by CMOs and consultants providing a client perspective on how agency work is driving business performance.”

Finalists will be presented with certificates to mark their achievement in reaching this critical stage of 2024’s Effie Awards. The Effie winners, including winners of the Effective Agency of the Year, Effective Advertiser, Chairman’s, Best Smaller State Campaign and Grand Effie Awards, will be announced on the evening of Thursday, 10 October, at Doltone House, Jones Bay Wharf, at an exclusive industry event.

The Effie Awards are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Think TV. Sponsors and supporters include Meta, OMA, Tracksuit, Ad Standards, Google, and UnLtd.