amaysim launches new promotional campaign ‘The Escape Plan’ via Cocogun and Avenue C

Australian mobile provider amaysim invites Aussies to switch to better value with its latest promotional platform ‘The Escape Plan’ created by Cocogun and  brought to life by award-winning artist Ellen Porteus and animator Will Pietsch.

 

The new campaign, which launches across screens, radio and social channels, reminds mobile customers that sky-high bills are a thing of the past.

“With cost-of-living pressures surmounting, we know more and more Aussies are questioning their hefty mobile bills,” says Peter MacGregor, amaysim’s CMO. “amaysim is the answer. So why stick with your pricey Hellco when you can escape to better value and service with The Escape Plan? We wanted to bring this message to life in a typically cheeky, playful and provocative way and to give new and existing customers even more reasons to escape to amaysim and stay.”

Says Chiquita King, Cocogun Managing Director: “With recent telco price hikes being the last straw for many, it’s an absolute pleasure to work with the amaysim team to offer a better option. The Escape Plan is a fun, light-hearted reminder to Aussies that they sure as hell don’t need to stay stuck in the fiery pits of Hellco!”

“We’re so excited to see The Escape Plan out in the wild. We believe in this platform and the work wholeheartedly, and have pivoted media plans to ensure maximum exposure for amaysim’s hot new message. We’ve always known the power of amaysim, and now more Australians can experience it for themselves when they plan their escape to us.” Elena Giannini, Business Director at Avenue C added.

Amaysim’s promotional campaign ‘Escape Plan Giveaway‘ includes $30,000 worth of dream holidays and more.

Client: amaysim
CMO, Marketing & CX – Peter MacGregor
Senior Manager, Brand and Communications – Rachel James
Content Manager – Jarod Green
Brand & Campaign Manager – Sheryl Singh

Atieh Mohammadi — Design Lead on Escape Plan Campaign

Creative Agency: Cocogun
Managing Director – Chiquita King
Creative Partner – Ant Melder
Senior Copywriter – Lewis Clarke
Art Director – Jimmy Williams
Senior Art Director – Loz Maneschi
Group Business Director – Emily Hahn
Group Business Director – Christine Watts
Designer – Shev Tan

Media Agency: Avenue C
Business Director – Elena Giannini
Media Director – Gaby Srour
Digital Director – Mark Zala
Production Company: Jacky Winter
Illustrator – Ellen Porteus
Animator – Will Pietsch
Senior Agent & Producer – Ree Shelton

Sound production: Smith & Western
Executive Producer – Dan Higson
Creative Director – Nick West