Accordion celebrates seven years with new brand direction and website
Marking its seventh anniversary Accordion has launched a new brand direction and website, showcasing the extraordinary artistic talent and creativity that has been central to its growth and will define its future.
Says Greg Toolen (above left), Accordion partner and production manager: “The new platform has been designed to spotlight the artists who drive our content and who have contributed to Accordion’s success and growth during the past seven years.
“We aren’t bound by a fixed roster of directors or photographers. Instead, Accordion curates a vibrant national collective of diverse artists – from seasoned, genre-driven veterans to emerging talents.
“We made a conscious decision to do this from the get-go and it’s been a huge part of our success. Our clients get the benefit of accessing a significantly larger pool of directors and photographers which inevitably leads to a much better alignment of talent and creative.”
Says Adam Litchfield (right), Accordion partner and account director: “Now with seven years under our belt, we can provide more value to our clients by giving them a choice of incredible and diverse talent from all around the country. All our artists now operate as locals on Accordion productions, no matter where these wonderful humans call home. This offers agencies and clients a national pool of talent, while eliminating additional travel expenses from the production budget.
“Revamping the brand signals an important stage in our growth and evolution. We’ve listened to our trusted clients and artists to create something that truly represents who we are, and we’re thrilled with the results.”
Says Toolen: “While we celebrate this milestone, Accordion would like to give a massive thanks to its clients, partners, and the talented artists and producers who have been part of our story. We have achieved remarkable things over the past seven years, we’ve evolved and we have a clear vision for where we want to be. We look forward to continuing to forge strong relationships over many more years, and many more campaigns to come.”
Says Litchfield: “Turning seven as a kid was one of my fondest memories, it was when I was allowed to have my first bike (insert classic 70’s Dragster). Despite the odd knee scrape it was exhilarating. Now turning seven again at Accordion, I gotta say feels just as special.”
The new platform can be found at accordion.net.au
Photographer: Marija Ivkovic
12 Comments
Bloody beaut bunch of lads they are. May you be kicking it with another awesome 7 years to come!
Congratulations Accordian!
I have had the pleasure of working with this team and I must say they run a tight ship.
Super professional, and just great people.
All the best for the future.
Kudos
Nice one boys! Congrats!
Two of the greats! Love the new site fellas. Looking forward to a fun shoot with you soon
Known these guys for most of my career. They always cared and made it better.
Evolution of brand maturing like a fine wine.
Absolute legends who always make the good stuff happen… and Litchy’s voicemail never fails to make me laugh!
Well done guys, great achievement and the new website is totally lit, should be proud.
Creating a successful production company is hard. Many have tried, most have failed.
These guys have found the secret sauce ingredients of ‘can do’ and ‘no bullshit’.
It also helps a lot that they refuse to work with arseholes… although I’m hoping they’ll make an exception for me.
thats slick. Pretty sure this just became the best looking prod co site in Aus. Hope there’s some award nods heading towards the design team behind it. Very impressive.
Beautiful new website guys
😍
The best in the business! So great to work with and absolutely brilliant at what they do. Congrats guys!