HAVAS Red launches new agency vision, elevating the role of human intelligence amid the rise of AI

HAVAS Red, the agency that merges PR, content, social, influencer, and experiential services, has today launched a bold new vision that draws tension between the rapid embrace of AI and the human intelligence needed to power creative innovation and problem solving for brands.

“Agency Intelligence: Intelligent Strategy, Ideas, and People,” is Havas Red’s response to a tsunami of automation technologies flooding the creative industry, and a belief that brands and talent must continue to prioritise critical human thinking.

Says Shane Russell (pictured), CEO, Havas Red Australia: “We wholeheartedly believe human intelligence is the engine that powers original creativity and helps solve the most important challenges for our clients.

“It’s intelligent people from a range of specialised disciplines who help brands communicate with purpose, nuance, emotion, and personality. We’re embracing   automation tools to supercharge creative output; however, artificial thinking will never replace the best ideas, creativity, relationships, and people. As long as we’re communicating to humans, we need human insight and smart people at the wheel.”

Starting in June the Agency Intelligence platform will begin shaping content on HAVAS Red’s owned channels, industry reports, thought leadership, new service offerings, events, employee training, and act as the north star in its approach to client work.

HAVAS Red powers its client strategies with a range of proprietary IP, measurement and research tools, and a team of strategists and earned creatives that fuel storytelling wherever the audience may consume it.

In Australia HAVAS Red represents brands including Toyota, Lexus, Tourism Tasmania, Norco, Booking.com, SunRice, Big W, WG&S, Fujitsu, Neoen, Novartis, AusGrid, Dropbox, Terry White Chemmart, and more.