Tinder launches new social campaign for its ‘Share My Date’ feature via Akcelo and Amplify
@katclark Love that my daughter feels comfortable enough to tell me who she’s dating and now it’s even easier to share with @Tinder ‘Straya new feature Share My Date #ShareMyDate #TinderPartner #dating ♬ original sound - Kat Clark
Earlier this month dating app Tinder, unveiled its latest app feature Share My Date, which allows users to share their date plans directly with friends and loved ones. To promote the new feature Tinder has launched a new local marketing and influencer campaign via Akcelo and Amplify.
Share My Date was launched as part of Tinder’s ongoing efforts to make the app a fun, safe, and respectful place for all.
To give Aussies a view of how to use this feature in their dating lives, Tinder has engaged well-known Australian TikTok creators including Latisha and Kat Clark, and Sasha Morpeth to lean into key #GirlTok trends and help build awareness for the feature. The campaign will also roll out in paid placements across TikTok, Meta, Snapchat, YouTube and Spotify, as well as via sponsorship of Abbie Chatfield’s ‘It’s A Lot’ podcast.
Research has already shown that more than half of singles (51%) under 30 let their friends know the details of their dates, and according to new in-app polling data, one in five Tinder users (18%) share their date plans with their mum.
@tinderau New! Try Tinder's Share My Date feature. If you're going on a date, share details with your mates. #sharemydate #tinder #dating @Tina ♬ original sound - Tinder ‘Straya
Says Kristen Hardeman, country director, Tinder: “At Tinder, we continue to release new features that aim to create a fun, safe, and respectful experience for all. Discussing plans with friends and family is a time-honoured dating ritual. Share My Date streamlines this info-sharing so singles can jump right to the exciting part, from figuring out what to wear to prepping conversation topics.
“To launch the Share My Date campaign in Australia, we wanted to keep Tinder front of mind for our #GirlTok lovers by weaving ourselves into the content they already know, love and relate to.”
The Share My Date feature has already rolled out across a number of global markets, including Australia. The local marketing and influencer campaign began on Saturday, May 25.
View the Sasha Morpeth social video
View the Sophadopha social video
View the Tina Provis social video
View the Renee Hogan social video
View the Katie Gulle social video
Marketing and Communications – Tinder
Brand, Influencer & Creative Strategy – Amplify
Creative – Akcelo
Media – Alley
PR – alt/shift/