It’s on! Cricket fever is spreading in Leo Burnett Australia’s first campaign for Prime Video
As the new home of ICC World Cup Cricket in Australia, Prime Video is kicking off its campaign, the first from Leo Burnett Australia, for the ICC Men’s T20 World Cup featuring Aussie cricket superstar Usman Khawaja.
The creative dramatises the way ‘cricket fever’ can take hold of a nation, spreading excitement – game by game, fan by fan, until everyone gets caught up in the event. The film follows Khawaja as he realises the ‘fever’ has taken hold of his own street.
It aims to differentiate from the category and connect with cricket lovers through a shared fanaticism of the sport, with cricket references abound for casual and superfans alike.
Audiences are reminded that the ICC Men’s T20 World Cup will soon be exclusively on Prime Video, live from June 2-30.
The campaign will run across TV, BVOD, YouTube, Social, OLV and owned channels.
Prime Video is the exclusive Australian broadcaster of the Men’s and Women’s Cricket World Cups, T20 World Cups, the Champions Trophy and the World Test Championship Final until 2027. Prime Video exclusively hold the live Australian broadcast rights for ICC cricket events for the next four years. Cricket fans across Australia will have exclusive access to all matches in every tournament of elite ICC competition, including the ICC Men’s T20 World Cup. This is at no extra cost to a Prime membership and is available as part of new customers’ free 30-day trial.
Hushidar Karas – Head of Prime Video ANZ
Olly Wilton – Senior Sports Program Manager
Hwei Loke – Head of Marketing
Anna Saunders – Senior Brand Manager
Charli Hoffmann – Campaign Manager
Creative Agency – Leo Burnett Australia
Andy Fergusson – National Chief Creative Officer
Tim Woolford – Group Creative Director
Tommy Cehak – Group Creative Director
James Beswick – Associate Creative Director
Rowan Foxcroft – Associate Creative Director
Catherine King – Chief Strategy Officer
James Walker-Smith – General Manager
Gemma Cox – Group Business Director
Jack Asimus – Senior Business Manager
Libby Spark – Senior Integrated Producer
Rachael Sparks – Project Manager
Tiffany Wilson – Senior Designer
Production Company – Scoundrel
Director – Ariel Martin
Executive Producer/Founder – Adrian Shapiro
Executive Producer – Kate Gooden
Producer – Alex Tizzard
DOP – Aaron McLisky
Post – ARC EDIT
Editor – Luke Haigh
Colourist – Ben Eagleton
Online – Jamie Scott
Sound & Composition – MassiveMusic
Music Director: Lance Gurisik
Composer: Adrian Sergovich
Sound Designer: Damian Waddell
Sound Producer: Alexa Tonkin
25 Comments
In the words of Richie, ‘bloody ripper’
Marvellous
This rocks. Well done.
This could be advertising any format of cricket – Test Series, One Day Series etc. In fact, you’ve put a red ‘cricket ball’ in the ad that people are shining. But you’re supposed to be advertising a T20 tournament – white ball cricket. Feels like you don’t understand the version of cricket you’re supposed to be selling.
Says in the press release they are the rights holder of most cricket tournaments, including test, right the way through until 2027, so I assume this will be something they’d run to promote all formats.
They’re ‘apples’ but ok.
Very well done Ariel.
Stumps me why they didn’t use white apples there…
I never seen a white ball in the wild. Only red, or a tennis ball, or a taped up tennis ball.
You’re attempt at a put down makes you look incredibly stupid.
This is a great! Well done all involved.
Genuinely made me smile, nice work
Just to repeat.
They don’t use a red ball in T20.
He has done it again. Well done, sir.
I agree with the world, you are a pelican.
Great work peops.
That is a cracker that is. Amazing to see a client willing to lean in
Incredible robe fashion.
Really nicely done.
Very fun. Memorable and well shot.
Nice job all
I like it… but did he just steal someone else’s newspaper?
gary(s)
Is no one going to mention the homage to the Tony Soprano intro? INCREDIBLE. I hope people wake up to themselves this is a masterpiece.
The Shining meets The Sopranos meets Get Out meets Cricket!!!
40 something comments on an ad from Thinkerbell that people wanted to talk about how much they didn’t like, but only 20 on this one with people talking about how much they do. Says a lot. Great spot by the way, well done Leo’s.
I was so bored I skipped to the comments they were all positive so I went back and watched the ad I was right the first time
The girl n’ the goose 🙌🏻
Lovely drop
19 directed by men.
1 directed by a woman.
free the bid.