The Work 2024 Contenders: Jim Jam Ideas

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Jim Jam Idea’s Top 2…

DOE – Department of Education: 2000 Days In The Making
Jim Jam Ideas
Bringing up a child in the first few years can be frightening and often isolating, especially for lower socio-economic, CALD and Indigenous communities who often not have access to child care or appropriate support.

While the first 2000 days of a child’s life is vitally important in the developing brains, shaping their future lives, this in itself can be daunting.

In this idea we want to put the 2000 day project in the minds and hearts of every parent in Australia, and demonstrate how those first years are the most crucial in making healthy, well-balanced children. However we want to present this journey in an inclusive, supportive way that’s accessible to all parents no matter what their background.

We achieve this by literally bringing these 2000 days to life by seeing children create, interact, laugh, play and make something different every day. We want to show how these simple things (accessible to ALL parents) such as play-based learning and daily interaction can lead to positive brain development and better futures for all children.

Snowy Mountains 2023 Campaign Evolution
Jim Jam Ideas
Re-cap: Tourism Snowy Mountains had the vision to be recognised as the leading ‘all year round’ destination promoting its diverse summer experiences. In February 2022 JimJam Ideas and DMS won the pitch to help them realise this new vision.

Ultimately, we were tasked to launch a new kind of holiday that challenges and excites all the senses.

Our market love choice and freedom AND want to get rid of the shackles of convention. They want to feel alive, exhilarated, and a sense of discovery. They’re looking for adventure, something new, and extracting the most out of this exciting new and unique adventure.

2023 Extension – Such was the success of the 22 we were tasked to evolve the campaign in 2023, via digital video and OOH. We also picked up some pretty impressive awards.

The deadline for Campaign Brief’s The Work 2024 has now closed. If your company entered The Work and would like to showcase your work in our Contenders series please email ricki@campaignbrief.com.