The Work 2024 Contenders: Publicis Worldwide Australia

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Publicis Worldwide Australia’s Top 3…

Lady Musgrave Trust: Red Flags
Publicis Worldwide Australia
Domestic violence in Queensland has increased by 48% in the last 6 years. It’s the leading cause of female homelessness. The Lady Musgrave Trust rehomes women escaping violence. However, the earlier signs of violence are often hard to spot. Often people don’t know they’re in a dangerous relationship until it’s too late.

The Red Flags campaign highlights the often hard-to-spot signs of non-physical abuse, which can include emotional, psychological and financial control. All the red flags depicted are informed by lived experiences of coercive control from community submissions to Queensland’s Women’s Safety and Justice Taskforce.

The campaign’s interactive film challenges viewers to see if they would spot the red flags, encouraging them to learn more and access support online. The film is now used as an educational resource across Queensland and beyond – reaching support centres in the United States.

Subway: E.Bunny
Publicis Worldwide Australia
The E.Bunny campaign, which features a lonesome Easter Bunny at Christmas time, aims to build brand connection and fame for the Subway cookie – sending the message that a simple gesture like giving a cookie can bring people together and help combat loneliness.

The campaign reimagines the modern-day Easter Bunny and Santa to tell the untold story of the most lonely character at Christmas time.

Subway ANZ partnered with charity, Friends for Good, to recognise the millions of people who will be suffering from loneliness this holiday period. A portion of cookie proceeds was donated to the charity.

Campaign activity included a teaser campaign replicating any blockbuster Christmas movie, then launched with TV, Interactive Website, OOH, Cinema, POS, PR, retail activations and social media. By encouraging people to give Subway cookies, the ‘Cookiemas’ campaign aims to spur a ripple effect of generosity across Australia and New Zealand.

Queensland Government: Consequence Cans
Publicis Worldwide Australia
Over 20% of deaths on Queensland roads are caused by drink driving.

But death isn’t the only consequence. There’s a wide range of consequences on offer when you drink and drive. Some leave a bitter taste in your mouth like Job Loss and Interlock Shame. Others hit hard like Whiplash or Ute Prang. Then there’s RBT and Lose Your Licence which are both guaranteed to make your night unforgettable.

This campaign demonstrated that if you drink and drive the consequences are in your hands.

The deadline for Campaign Brief’s The Work 2024 is Friday May 3. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email ricki@campaignbrief.com.