Hamish and Andy bring new entertainment technology Hubbl to life in new campaign via JOY
Foxtel Group has unveiled a new advertising campaign to support the launch of the major new entertainment technology Hubbl, devised by integrated independent agency JOY.
The new campaign aims to meet Foxtel Group’s big vision: to make TV and streaming easy again with a Hubbl in every Australian home.
Hubbl technology solves for the fragmented, complicated, disjointed nature of streaming and live TV. With so many apps, so many options, and so much content, it’s harder than ever to navigate, organise and manage our entertainment.
Says Dani Simpson, Executive Director – Hubbl, Dani Simpson commented: “It just isn’t that easy to be entertained any more – switching in and out of apps, moving from free-to-air to streaming and back again, managing watchlists across multiple platforms and trying to discover and retrieve content. Hubbl simplifies all this by fusing all your apps and free TV into one platform, a seamless, easyexperience that re-simplifies the entertainment experience. We wanted a campaign that reflected the nature of the product – focused on the consumer and making life easier”
The creative features Hamish dressed as a giant Hubbl helping to make Andy’s entertainment experience less stressful and more successful. The campaign will run across major networks, with digital, out-of-home and social executions also supporting the campaign.
Says Andrew Wynne, principal, JOY: “Hubbl is a piece of tech that belongs in every home, so we opted for a duo most Australians know and love. Hamish and Andy – or in this case, Hubbl and Andy.
“As talent, Hubbl and Andy bring the many features and benefits of the system to life in simple, connective ways. They are great at showing how the technology solves for real-life entertainment problems and frustrations, quickly and easily; making it all feel as fun and entertaining as it should be.”
Says Libby Young, creative director, JOY: “Creatively we wanted to showcase the simplicity and ease of Hubbl in a way that would connect with consumers Australia wide. Enter entertainment’s new favourite besties, Hubbl & Andy. Over a series of spots, we watch as Hubbl continues to revolutionise Andy’s entertainment experience, one new feature at a time.
“A hugely exciting campaign to be a part of, one that will no doubt get Everybody Hubblin’. We certainly are,” she added.
JOY won the business in a competitive pitch against three agencies and will continue to work with the Hubbl team on an ongoing basis post-launch.
Client: Foxtel Group
Dani Simpson – Executive Director – Hubbl
Clementine Churchill – Head of Brand & Product Marketing
Monique Lieser – Snr Marketing Manager, Brand & Marketing Comms.
Georgia Wilson – Snr Marketing Manager, Acquisition and Retail – Hubbl
Erin Hoffman – Creative Director, Design
Oz Cekic – Integrated Producer
Agency: JOY
Principal: Andrew Wynne
Creative Director: Libby Young
Creatives: Malcolm Caldwell & Ian Broekhuizen
Production Director: Amar Narula
Account Director: Antoinette Olivieri
Production Company: Scoundrel
18 Comments
just wow.
You my friend are just sad.
The only interesting thing about this for me is trying to work out which one is the shark and which one is Fonzie.
Please please please no more Hamish and Andy or Sophie Monk. Pleeeeeeaaaaassssseeeee.
Imagining the creative team working on this; after hours of intense thinking and silence, the following exchange:
CREATIVE ONE: I’ve got it!
CREATIVE TWO: Hit me; what’s the idea?
CREATIVE ONE: Hamish & Andy!
CHEATIVE TWO: Brilliant!
I strongly doubt if Hamish and Andy would be a creative dept idea these days. Sophie Monk, Shane Jacobson, Jonesy and Amanda, IU etc. are from the peeps peddling PR and Partnerships.
…or Inspired Unemployed
Similar product in the US ~13 years ago. This is the ad they made. If you can afford Hamish and Andy, you can afford an idea.
https://www.youtube.com/watch?v=BP5QZNhGsF4
These are the ideas that won them the business?
https://www.youtube.com/watch?v=Uq4ErzpEWPI
chur
I’m available
Boringggggggggg!! There’s a 10000000 apps and hardware that does that!! Why is australia 1000 years backwards in everything!!!!!!????
This killed any joy I had left
For a product that hopes to revolutionise the Foxtel offering, the talent, music and direction comes across very traditional, plus I’m still none the wiser what this thing does or why i should buy it. Feels like these are the second tier product features spots, but it still needs a brand campaign on top.
Well done on getting Hamish and Andy. Must have been really tricky.
that Hamish and Andy are sometimes not that funny…
Oh lordy, how many times have I been in a preso when the media company ‘partner’ trots out a H&A promo that would eat the entire budget? Looks like they finally got one through. And the worst bit is, Hamish Blake can be genuinely funny, he has good comedic timing. But he’s been given shit material to work with.
What an absolute mess. Foxtel, in their last desperate attempts to save the business have now alienated the “streamotion” customers of Kayo & Binge whilst also confusing Foxtel Now streaming customers who have a terribly outdated box but can’t use Hubbl as it works out costing way more via separate service subscribtions under the streamotion or Hubbl or Foxtel or whatever the heck this dying empire thinks it’s called. No thanks!