Aruga champions Queensland’s creative sector with sensational arts clients + projects in 2024
Aruga has announced a line-up of new accounts and incredible projects, collaborating with clients who underpin Queensland’s robust creative economy.
Further solidifying its commitment to amplifying the ingenuity and value of the creative sector, the agency recently welcomed Queensland Symphony Orchestra, The Empire Theatre Toowoomba and the Affordable Art Fair (Brisbane and Sydney) as new clients.
For the seventh consecutive year, Aruga will elevate excitement around Queensland’s premier international arts festival, Brisbane Festival, and, working with Tourism and Events Queensland for a third year, will boost attendance at World Science Festival Brisbane.
New campaigns in 2024 will also be rolled out for returning clients Brisbane Comedy Festival, Brisbane Writers Festival, La Boite Theatre, Australasian Dance Collective and The Little Red Company.
Aruga’s work on the Queensland Destination Events Program (QDEP) with Tourism and Events Queensland (TEQ) continues into 2024, assisting in the promotion of 33 major events spanning 12 regions across Queensland including support on the rollout of nine new events.
Donna Kramer, Co-Founder of Aruga, emphasised the agency’s dedication to highlighting the diverse and dynamic creative landscape of Queensland and Australia.
“At Aruga, we are passionate about celebrating our unique local cultural identity and showcasing our stories,” Kramer said.
“Through our continued commitment to cultural projects and partnerships, we aim to amplify the voices of local artists and communities, fostering creativity and cultural exchange.
“Beyond its intrinsic value to the community, the arts also play a crucial role in driving economic growth and tourism.”
Through collaborations with local artists, cultural institutions and tourism bodies, Kramer said Aruga aims to cultivate a deeper appreciation of Queensland stories while showcasing its potential as a premier cultural destination.
“By spotlighting Queensland’s cultural offerings, we are not only enriching the lives of residents and visitors but, particularly as we head towards 2032, also contributing to the state’s economic prosperity.”
Aruga’s engagement with the arts sector aligns with its vision to be Australia’s most culturally connected communications agency, embracing the power of storytelling to cultivate connections and create meaningful experiences.
