Suzuki proves they are built to last in latest ‘Time Machines’ campaign via Deloitte Digital
Suzuki has launched the latest instalment in the For Fun’s Sake brand platform with its new ‘Time Machines’ campaign via Deloitte Digital. The campaign highlights Suzuki’s durability and reliability, showing would-be-drivers that its cars are not just for fun, but for fun, for ever.
The fully integrated campaign rolls across broadcast TV, social media channels, digital display, point of sale, and Suzuki.com.au.
Says Michael Pachota, General Manager Automotive, Suzuki Australia: “Australians know that Suzukis are fun and all round great quality vehicles, but we wanted to highlight their legendary reliability and the fact that they simply will last you, forever. So, we thought we’d help them imagine a lifetime in one.”
“With Suzuki vehicles consistently ranked highly in terms of reliability and lifetime cost of ownership, the campaign aims to prove that Suzukis really do stand the test of time.”
Says Matt Lawson, Chief Creative Officer of Deloitte Digital: “Suzukis are so reliable that they’re not just cars, they’re time machines; taking you far into the future…in real time. Not all cars have this incredible ability, for durability.”
Client: Suzuki Australia
General Manager, Automotive: Michael Pachota
Marketing Manager, Automotive: Handsome Robert Rosengarten
Assistant Marketing Manager, Automotive: Daniel Sammut
Marketing Coordinator, Automotive: Tom Lyden
Creative Consultancy: Deloitte Digital
APAC Chief Creative Officer/Partner: Matt Lawson
Executive Creative Directors: Charles Baylis
Creative Director: Gustavo Vampre
Designer: Danni Lebon
Art Director: Emmanuel Damianos
Copywriter: Talia Stone
Partner: Adrian Mills
Group Account Director: Daniel Loukidis
Account Manager: Jaya Abela
Head of Integrated Production: Rob Weir
Senior Producer: Maria Borowski
Production Assistant: Bella Di Stefano
Finished Art: Deloitte Digital Content Studio
Film Production: T&DA
Virtual Production: SteelBridge Studio
Virtual Production Supervisor: Bryn Morrow
V.A.D Supervisor: Jordan McIness
Post Production: Alt.Vfx
Executive Producer: Eyvonne Carfora
VFX Producer: Celeste Fairlie
VFX Supervisor: Matt Chance
Media: Noisy Beast
Group Media Director: Ben Lynch
Head of Media: Valerie Murphy
Media Account Director: Andy Sevillano
46 Comments
What did I just watch?
What the actual …?
Why would you take us there, even for a moment.
Why kill the dog to then do that
So they’re young in the future but older in the present but not really but they hallucinated their dog because they actually left it at the dealer?
suzuki kills dogs!!!
Narp Doggo went to the beach this morning. Won’t let home ride in car with old people anymore cos they lost him last time @otto_von_puppa
They’re in the bad CGI future… and we’re meant to believe petrol-run cars like the Suzuki will not only last that long but are still on the road?
But then the ‘twist’ is (if you could call it that) it’s NOT the future; it’s a test-drive which requires you to wear rubber aging masks and drive around in bad CGI futures?
In which case, what happened to the different aged dogs in the backseat?
Umm… please explain? I feel dumber than I did after watching Tenet.
Stopped it from being just normal tho
That is SO bad its actually incredible. Hair and Make up. The VFX. The directing. HA.
Wow.
Wild!
This is actually so funny, in the worst worst way possible
I’m from the future and this is the type of advertising that works here. Sold a lot of Suzukis actually. It’s you children that are wrong.
Can we all please get back to writing smart, insightful, funny TV ads?
And I would have gotten away with it if it weren’t for you meddling kids!
Very funny thank you.
Who is the director on this? So many odd decisions.
I had fun watching it
I might not have needed a second watch to get it if the screen dome said ‘immersive test drive complete’ or something. Better yet, they could bring the gimmick I mean experience to their flagship dealership (the screen, not the silly makeup).
The dog, though… Used for the heartstring although it would make absolutely no sense as a test drive prop.
It’s been a crap week of rejection by paranoid clients which made despair about this industry which I love dearly.
Then I saw this.
It didn’t help.
What are we all doing and where are we all going?
It was a 2008 Gand Vitara 2.4.
The paint peeled. The transmission shat the bed. But worst of all, like all 2.4s of that era, the engine block cracked due to defective engine mounts. This all happened by 2011 – and I’m a fucking fastidious bastard when it comes to cars.
Suzuki wouldn’t help, until they were hit by thousands of Vitaras suffering the same problems.
So, no. There won’t be old Suzukis in the future. Because they’re shithouse.
So… Would you rate your experience:
Very Bad, Bad, Neutral, Good, Very Good.
This is like a “Sweded” version of an ad
A question for everyone responsible for this ad:
You’re in a desert, walking along in the sand when all of a sudden you look down and see a tortoise. It’s crawling toward you. You reach down and flip the tortoise over on its back. The tortoise lays on its back, its belly baking in the hot sun, beating its legs trying to turn itself over. But it can’t; not without your help. But you’re not helping. Why is that?
I have no idea what you wrote meant, but i laughed out loud. Rick & Morty needs you…
You’re definitely a replicant
It grabs your attention like it’s going to be funny, kind of feels like a comedy as it goes on. But then you get to the end and realise there hasn’t been a single joke, and it’s actually a bad drama.
Built to last.Prove it.
The sad music over the dead dog is brilliant.
A very fun brand platform idea muddled by research and tangled by reactionary clients no doubt. Make the fun thing also about longevity, reliability etc etc. Now instead of clearly standing for one thing in the marketplace, they are trying to be more things to all people, which is just like every other car brand.
More of this. Please.
Suziki lady:
“Okay guys for the third phase of the test drive you have to wear these.”
Husband:
“Please, the dogs are great, the masks are fun, we understand the metaphor, but we’ve been here 6 hours already, just let us go.”
It’s a car crash of an ad and it’s a car ad. Wowee.
Having people talking over a soundtrack is very odd.
How did this happen Batman ?
I try very hard not to write negative comments on CB.
But this one is really,really goading me into doing it.
This platform started so strong with some of the best ads in the category IMO – but now its confused and muddled and very un-fun.
What happened?
This is bad.
I am always looking to give things the benefit of the doubt or see the silver linings in things, so let’s start with the craft. It’s beautifully shot, looks fantastic from a pure visual POV.
But I have watched this ad 5 times and I have absolutely no f#clung idea what this ad is attempting to say or what the on earth it is trying to say about the car.
Maybe just being different and weird is enough for Suzuki? I hope so for their sake
i just wanna know what the story is here. can someone from the agency/production company please explain. is it like a Nolan Tenet thing? Mission impossible? Dude Where’s My Car? I need answers.
Were they going for a Tommy Wiseau ‘The Room’ kind of vibe? Cos then I’d get it.
If the brief was “Tim & Eric Sketch”, they absolutely nailed it
This would be much better if it just cuts after the ‘dog not being there shot’. Going back to the car dealership just makes it incredibly bad
We’ll kill the dog.
this is what happens when consultants try and become creatives. stick to auditing deloitte.