MBCS expands creative offering, appoints new creative team Abby Clark and Laura Murphy

Integrated creative agency MBCS has strengthened its creative offering with the appointment of established creative duo, Abby Clark (right) as copywriter and Laura Murphy (left) as art director, joining the agency’s rapidly expanding creative team.

Says Luke Simkins, group creative director, MBCS: “Appointing Abby and Laura bolsters our integrated offering across creative and experience where our team has grown exponentially since MBCS relaunched in 2022.

“I first came across this talented young duo from judging AWARD School. Abby and Laura performed very well and definitely stood out. I have witnessed first-hand how their creative ideas cut through and make an impact. I knew early on that I wanted their smarts as part of MBCS’ creative offering.

“They are a talented duo and genuinely great people who are passionate about their craft and clients in equal measures. They are charged with bringing their own unique brand of creativity to the team and will share their expertise across all our clients and pillars. I can’t wait for MBCS’ clients to benefit from their nGEN perspective and bold ideas.”

Earning their creative stripes during a two-year stint at CX Lavendar after finishing AWARD School the team was integral to the creative strategy for clients such as Headspace Australia, Westpac and nbn.

Says Clark and Murphy: “We’ve worked together as a team and in separate businesses, but we agree our best work is definitely when we are working together. Joining MBCS and working with Liv, Luke and the rest of talented team we honestly feel right at home already and we love that as an agency they put people first.

“It’s a great culture, the clients are diverse and we can’t wait to get started.”

Murphy and Clark’s appointments are effective immediately.  Both are based in Sydney.