Vegemite welcomes Taylor Swift Down Under in new campaign via Thinkerbell and Starcom
February 15 2024, 9:38 am | | 16 Comments
Iconic Aussie spread Vegemite is rolling out the welcome mat in the way only it can – with a cheeky yet massive billboard message via creative agency Thinkerbell and media agency Starcom.
Located en route into the Melbourne CBD from Melbourne airport along the Tullamarine Freeway, the Vegemite billboard greeted Taylor with the message, “From one icon to another, welcome to Australia!”.
The billboard featured a friendship bracelet but Vegemite says they also have a jar ready with her name on it, if she’s up for trying it.
The billboard was live from 10pm Wednesday February 14 just in time for Taylor’s understated arrival.
The welcome extends into socials and earned activity too.
The campaign was a collaborative effort from Bega, Thinkerbell and Starcom.
16 Comments
Nicely done Thinkerbell and client.
It’s good to be topical, but this is lame, right down to the cringy bracelet.
Doesn’t mean you should
She was probably looking at her phone while passing this.
I’m sure TayTay loved the 2.6 seconds spent on this idea. And being associated with yeast. Infectious.
And the haters gonna hate, hate, hate, hate, hate
Do tinkerbell actually make anything real these days. Its all just PR stunts.
Oh, she’ll be too busy admiring her overflowing bank account on her app to notice this ridiculous sign while zooming past it at 200kms in her chauffeur-driven tinted ride.”
Yuck.
I am relevant
Thanks for using me
Blink? Where’s their billboard?
Matchbox 20? Where’s their billboard?
Kraft funding their agencies PR is a great move. Getting away with it for 5 years is even greater.
Nice work Thinkerbell if you can get it.
You do talkable effective work for 5 years and that’s kind of what happens. It’s a by-product of doing good work. What work have you done that we are talking about on here?
She actually transferred by helicopter