Spinach partners with campaign management platform TEER

Integrated Melbourne agency Spinach is pioneering a new way of engaging with media partners by joining forces with Australian start-up TEER.

TEER is a campaign management platform designed to assist media agencies in optimising communication with media companies. Billed as the missing link between agencies and their media partners, TEER removes email from the campaign management equation bringing all elements of a campaign together from briefs to assets and reporting.

Spinach is the test agency for TEER 2.0.

Says Usman Khan, founder and CEO, TEER: “We are focussed on driving cross-organisational collaboration for the advertising community. Streamlining legacy processes is the key to success in our industry. We’re fortunate to have an innovative agency such as Spinach on board to help us test and refine the offering.”

Spinach general manager and media director Ben Willee says the platform is a game changer: “As an agile, independent and integrated agency, we always aim to improve workflow efficiency. TEER significantly optimises collaboration with our media partners. We’re delighted to be the first choice to test the improved software version.”

Spinach is currently employing TEER to manage briefs and proposals with ARN, SCA, Nova and ATN, with a view to rolling the technology out across further media partners over the coming months.

Says Peter Whitehead, chief commercial officer, ARN: “Anything that helps us communicate more effectively with our clients and agency partners is a welcome addition. We’re excited to be working with Spinach on the TEER platform. They’re a leader in this space and we’re looking forward to collaborating with them to create efficiencies from brief to post-campaign reporting.”