Swisse Multivitamins launches new national ‘SLEEP. EAT. SWISSE. REPEAT.’ campaign via Traffik

January 23 2024, 11:43 am | BY Ricki Green | 5 Comments
@jacquiealexander_ Healthy habits should be part of everyone's daily routine! A daily @Swisse Wellness Ultivite Women's Multivitamin is an easy way support general health and wellbeing #SLEEPEATSWISSEREPEAT #ad ♬ Swisse Repeat - Rudy Sandapa

Swisse has launched its new ‘SLEEP. EAT. SWISSE. REPEAT.’ campaign, produced by Traffik Melbourne, that is built on the insight that while we may have good intentions, in reality, most Australians forget to take their multivitamin each morning.

 

To combat this, the campaign’s simple and repetitive ‘SLEEP. EAT. SWISSE. REPEAT.’ messaging promotes habit stacking and acts as a constant reminder for Aussies to take their Swisse Multivitamins consistently, to support their health and wellness goals.

To reinforce this messaging, Swisse has released a playful parody song which was created by Rudy Sandapa in the style of an electric dance anthem.

Says Kerrie Wade, marketing director, Swisse ANZ: “Our main ambition for this campaign is to help Australians maintain the health and wellness goals they have set for themselves and we know taking multivitamins daily will support that journey.”

The 360-degree ‘SLEEP. EAT. SWISSE. REPEAT.’ campaign will roll out across channels including radio and Spotify, large format and street furniture and proximity OOH, and social media.

In addition, Swisse has launched ‘SCAN. WIN. SWISSE. REPEAT’ – a promotion allowing consumers to win 1 of 30 Peloton Bikes (drawn daily) and go into the draw to win a $10,000 visa card. Participants can enter by scanning the barcode of their Swisse Multivitamin each day at www.winwithswisse.com.au.

Swisse Multivitamins are available to purchase at Swisse.com.au, Chemist Warehouse and other leading retailers and local pharmacies.

Always read the label and follow the directions for use.

See competition T&C’s here.

Swisse Multivitamins launches new national ‘SLEEP. EAT. SWISSE. REPEAT.’ campaign via Traffik

Client: Swisse
Marketing Director ANZ: Kerrie Wade
Associate Marketing Director: Ana Laskova
Senior Brand Manager: Natasha McGill
Senior Manager Public Relations & Communications: Stephanie Taylor
PR & Partnerships Manager: Tash Matic

Creative Agency: Traffik Melbourne
Creative Director: Anthony Jones
Strategy: Taryn Watson
Motion: Kelly Vella
Studio: Chad Lipper & Gabriel Mangulabnan
Senior Account Director: Bonny Dixon

PR Agency: AMPR Group