Publicis Sapient collaborates with Google Cloud to launch Retail Media Network Accelerator 

Publicis Sapient, a digital business transformation company, has today announced an Industry Value Network (IVN) partnership with Google Cloud to launch a Retail Media Network (RMN) Accelerator.

The RMN Accelerator enables clients to unlock new revenue streams and achieve full revenue potential, while also improving customer engagement and experience. This partnership brings together the unique offerings of Publicis Sapient, its parent company Publicis Groupe, and Google Cloud to enable “Power of One,” Publicis Groupe’s blend of systems integrator and media agency capabilities, across Google Cloud and Google Marketing Platform.

Publicis Sapient’s RMN Accelerator is a differentiated high-value solution that accelerates time-to-value for clients. It provides the foundation for a Retail Media Network, allowing retailers to monetise consumer and product data by establishing an advertising platform on their digital and physical properties.  The RMN Accelerator lowers the barrier to entry for retail media networks to increase their presence across large and long-tail advertisers.

Says Randall Orbon, executive vice president, strategy and consulting at Publicis Sapient: “We are excited to expand our global partnership with Google Cloud through the Industry Value Network (IVN) program by bringing Publicis Sapient’s deep industry expertise and SPEED (Strategy, Product, Experience, Engineering and Data & AI) capabilities to retailers and enterprises across the globe. The Retail Media Network Accelerator is a key step in our collective journey to bring the best- in-breed Retail Media Networks solution and drive digital business transformation for our joint customers.”

Says Amy Eschliman, managing director, Cloud Retail Industry Solutions at Google Cloud: “By leveraging and combining Publicis Sapient’s domain retail expertise and our AI technologies, we will enable enterprises to maximise the value of retail media networks at scale. Through our joint capabilities, enterprises will have access to industry-leading experts that will enable clients to generate, and quickly grow, new revenue streams.”

Says John Costello (pictured), chief technology officer – Australia, Publicis Sapient: “Morgan Stanley predicts the retail media category in Australia will grow to $2.8 billion by 2027 from $1 billion. In a sector growing 23 per cent a year, some Australian brands risk being left behind, which is why we think this accelerator will help local brands move more quickly to take advantage of the retail media opportunity.”

This accelerator will help brands make their RMN platform available with powerful measurement, insights and self-service capabilities, as well as provide media planning activation and automation for both direct advertising and media network- based advertising.

The solution provides:

• • Omnichannel web application and dashboard to measure performance across campaigns, audiences, budget and pacing
• • Generative AI-enabled audience explorer
• • Post campaign wrap-up reports
• • Robust blueprint to scale a retail media network

The RMN Accelerator also provides long-term opportunities for expansion beyond retail to other industry networks like travel, hospitality, automotive and QSR.