Revlon inspires women to go bold this Christmas in Superlustrous lipstick campaign via Emotive
Revlon has launched a new campaign for its SuperLustrous lipsticks, created with independent creative agency Emotive, which aims to inspire women to go bold when celebrating this festive season.
Building on Revlon’s Live Boldly brand platform, the series of cheeky posters play off the names of the individual SuperLustrous shades which evoke how we’d all love to let loose and celebrate – Wine with Everything, Unapologetic, Dramatic, Berry Rich, Shameless.
Says Amy Kingon Smith, head of marketing ANZ, Revlon: “The Revlon Festive Campaign represents an opportunity to approach lipstick advertising in a refreshing way which resonates with the Australian consumer, at a time of year where fun, tradition and expectation reign supreme. The light-hearted creative is a celebration of Summer Festivities, our consumers and the Revlon shade names which we hope spark some joy when out-and-about!”
Says Kat Topp, creative director, Emotive: “As someone who plans to spend her holidays being an Extra Spicy Heartbreaker with a penchant for Wine with Everything it was an absolute joy to bring to life a fresh tone and feel for Revlon that celebrates the festive spirit in a delightfully decadent way.”
The campaign is rolling out nationally across OOH, social and digital from Monday 18th December and into early 2024.
Client: Revlon
Head of Marketing, ANZ: Amy Kingon Smith
Head of Creative: Bree Shearer
Marketing Manager: Tanya Lynch
Digital Manager: Monica Wojnarowska
Assistant Brand Manager: Arabella Antico
Creative Agency: Emotive
CEO: Simon Joyce
Strategy Director: Anna-Claire Clendon
Group Creative Director: Darren Wright
Creative Director: Kat Topp
Art Director: Alex King
Head of Production: Hayley-Ritz Pelling
Senior Producer: Aja Sandoval
Business Director: Alison Daly
Production: Photoplay Photography
Photographer: Sarah Adamson
Producer: Belinda Blooman
8 Comments
Boring
The copy is giving “how do you do, fellow kids”.
Copy sucks lol huge cringe, like the photography tho
Laughs. Takes more market share.
No copywriter in the credits? Speaks volumes.
The copy is long ad sits on the images so you cant see the pretty ladies or read the copy.
That’s my favorite.
“Resort over Relos”…. I’m surprised to see tacky slang being used… Also didn’t realise a lack of family values had anything to do with makeup. I’m confused by the bogan messaging mixed with mature resort photography. Even the Kardashians visit their “relos”…the bold rebellion against society values seems dated and negative. Desperate attempt to gain market share. Screams recession.
I am very shocked and disturbed by the version of the add seen at bustops that suggests the lipstick is for “Lounging by the pool or on a therapist couch”. The image and text is sexualising and trivialising of a potent medical treatment such as psychotherapy. This is unacceptable in this day and age. Please pull this add and apologise to patients and practitioners who may have been impacted