Former BMF comms director Lu Borges joins TBWA\Media Arts Lab as chief comms officer

TBWA\Media Arts Lab, the bespoke agency for Apple, has announced the appointment of former BMF Australia and Enero Group communications director, Lu Borges as its new chief communications officer.

Based at the agency’s Los Angeles headquarters, Borges will assume a global role overseeing all communication touchpoints for the agency’s seven hubs worldwide. Reporting directly to CEO Katrien De Bauw, she will lead teams responsible for internal and external communications.

Borges, a key addition to Media Arts Lab’s executive team, brings nearly two decades of creative agency experience. Previously the head of brand and communications at MullenLowe U.S., she implemented a holistic approach to communications, elevating the agency’s reputation. Most notably, she led the agency’s global rebrand, revamping its “Challenger Octopus” logo to a modern, abstract, and fluid identity.

Having held roles on three continents, Borges helped shape, define, and fuel the reputation of Australia’s most effective and creative agency BMF, and renowned Spanish agency Shackleton (now Accenture Song). With a global perspective cultivated in Brazil, Mexico, Venezuela, Switzerland, Australia, Spain and the U.S., she will oversee global communications, reputation management, social presence, awards, and events in her new role.

Says De Bauw: “Lu is sharp, talented, kind, and unafraid, and her understanding of creativity and culture will undoubtedly add great value for our client and elevate our agency.”

Says Borges: “I have long admired Media Arts Lab and how its bespoke creations for Apple have consistently raised the creative bar and impacted culture. I couldn’t be more excited to play a role in shaping the agency’s evolution alongside Katrien, Brent, and such a talented group of people.”