Bonsoy goes beyond soy in latest campaign for new product range via Thinkerbell

Bonsoy, as its name would suggest, well at least the second part of it, is best known for its iconic soy milk. But in an exciting development Bonsoy has gone beyond soy with a series of non soy products highlighted in its latest campaign via Thinkerbell.

These new non soy alternatives including almond milk and sparkling coconut water, as well as Bonsoy’s soy milk, feature in a new iteration of Bonsoy’s ‘But Is it Bonsoy’ campaign.

The Bonsoy soy and non soy ‘But is it Bonsoy’ campaign is live within digital, social and OOH across NSW, QLD and VIC.

Client: Bonsoy
Creative and Media: Thinkerbell