KFC brings back KFC Weddings to celebrate launch of new BBQ Onion Ring Burger in latest campaign via Ogilvy Australia, Ogilvy PR and AKQA

To promote the launch of its first ever onion ring product, the BBQ Onion Ring Burger, KFC has announced the return of KFC Weddings via Ogilvy Australia, Ogilvy PR and AKQA.

KFC is calling upon love birds to head out to their local restaurant, pick up a BBQ Onion Ring Burger and take the opportunity to pop the question with a slightly more edible ring. KFC will then pick the best proposal picture to receive the wedding of the year from KFC. The best onion ring proposal will receive a full wedding package complete with KFC catering, theming and budget to support additional elements including venue hire, photography and entertainment to the total value of $80k to support bringing their dream KFC wedding to life.

Says Tami Cunningham, CMO at KFC Australia: “At KFC we’re always looking at life on the fried side, we know our customers love our fried chicken almost as much as they love their partners, so what could go better together than KFC and weddings, a moment of celebration where our delicious chicken can be enjoyed right at the heart. We’re also incredibly excited for Aussies to sink their teeth into our new BBQ Onion Ring Burger, we have a feeling this will be a new fan favourite for many years to come.”

Every person in Australia ready to tie the knot is invited to apply – regardless of gender, sexual preference, religion or age… as long as you’re over 18 of course. To apply participants are directed to visit promotions.kfc.com.au/weddings and share their proposal picture along with letting KFC know in 100 words or less why they deserve a KFC wedding and a quick 15 second video introducing themselves and why they love KFC. KFC is on the hunt for the most fun and creative pictures and responses to really seal the deal. The promotion closes on 27 November 2023.

The BBQ Onion Ring Burger will be available at participating stores or via the KFC App (excluding WA and Wollongong) from Tuesday 31 October until Monday 27 November.

KFC:
Tami Cunningham – Chief Marketing Officer
Sally Spriggs – Group Marketing Director
Samantha Do – Marketing Manager
Belinda Thompson – Brand Manager

Ogilvy PR:
James Curtis – Head of Consumer PR & Influence
Cody Desmond – Director, Culture & Influence
Ria Bussey – Client Partner
Tom Fogarty – Senior Publicist
Sophie Bishop – Senior Associate
Bridget Malouf – Coordinator
Amanda York – Senior Social Specialist
Emily Bowen – Social Specialist

Ogilvy:
Toby Talbot – Chief Creative Officer
Bridget Yeates – Group Account Director
Roxy Sarkari – Account Director
Heather Cox – Senior Integrated Project Manager
Corey Clarke – Experiential Director
Megan Daviduck – Account Manager
Karen Evans – Digital Senior Producer
Deni Saputra – Developer Team Lead
Gede Agustawan – Developer
Bogi Sadewa – QA Tester
Shaun Branagan – Group Creative Director
Carl Robertson – Associate Creative Director
James Greig – Art Director
Franco Ashton – Copywriter
Newman Sorensen – Director
Rubee-Rose Stephenson – Social Creative
Lyndon Christie – Copywriter
Claudia Williams – Copywriter
Paul Baron – Senior Production Manager

AKQA:
Dess Villadoz – Digital Project Manager