Delivereasy promises to leave a better taste in your mouth in new campaign via Colenso BBDO
Colenso BBDO has teamed up with Toybox animation to create Mouthville – an idyllic town inside a mouth where 90% of the conversations are heavily branded.
The series of 15 second ads revolve around all the great reasons to use Delivereasy – like being New Zealand owned, their help centre isn’t a chatbot, fast delivery, and being New Zealand owned…again.
Says Andrew Newland, animation director at Toybox: “Making good animation is pretty easy when you start with the kind of scripts that Zak, Jack and the team at Colenso came up with for this Delivereasy campaign. The outrageous humour, Slim Aarons aesthetic and quirky style had us drooling with excitement. We grabbed our embarrassingly large collection of figurines from around the studio and helped develop a method of animating these spots quickly, while also allowing us the ability to refine the action performances and do justice to these gloriously wonky scripts. Would recommend.”
Says Jean Mexted, head of marketing, Delivereasy: “Mouthville was pitched to us as ‘a world that exists inside a mouth’ alongside some questionable sketches… and we were game enough to give this a crack. As the creative concepts rolled in it became clear that Colenso and Toybox had helped us land on something truly special: 50% wacky and 50% unpredictable, Mouthville is also 100% packed full of reasons to love Delivereasy. We’re thrilled to have such a strong platform to launch off as we show New Zealanders how Delivereasy is so deliciously different to the rest.”
Says Si Vicars, chief creative officer, Colenso BBDO: “Delivereasy are in a hurry – both to deliver your stuff, but also to become a great New Zealand brand. Creating Mouthville has given us a storytelling platform that we can obsessively write to. We’re excited to launch the first four spots, but even more excited to keep writing.”
The Colenso-led rebrand has not only resulted in 17 people getting the new logo tattooed on their bodies, but has also contributed to a significant boost in Delivereasy’s Spring order volumes.
Client: Delivereasy
Agency: Colenso BBDO
Media Agency: MBM
Other Partners: Toybox, Franklin Road
16 Comments
Great effing work! Commenting because no one else is, and they really should be. The toothpaste one is hilarious, especially if you’re an old fan of ‘THE BLOB’
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(Oh, and the lolling tongue at the end is a great brand hook.)
Kudos to all those involved, which is why it would be nice to see people credited properly. Sheesh, at least credit your creatives, copywriters, directors, DOP and sound designer, etc? Hello?
These are all awesome. Well done.
Sniper woman is a deep cut. Also birdie
The psycho little birdie voice actor. I did not see that coming. Love these
I wish our island was as funny as NZ.
Great work
15 seconds used so well. The violence is beautiful
Still not a fan of the Homer Simpson mouth/helmet/whatever, but these are really great.
K
I LOVE these.
And how did you do it? Brilliant mahi.
Genuine lol at the little birdy.
Flippin’ rad.
Amazing, funny smart, awesome. The Oz version would have been two fitness influencers eating take-away on Bondi Beach…smiling…
Little birdie keeps cracking me up.
These are just cool. Nice animation combined with sharp writing. What a great client they must be.
Something I love / wish I made / makes me laugh / is simple / I want to keep watching.