Australian Made Mexican style Balter Cerveza is Perfecto for Arvo in new work via Deloitte Digital
Balter Brewers has announced the launch of a new Australian made Mexican style lager Balter Cerveza via a new campaign developed in collaboration with Deloitte Digital.
The campaign highlights the perfect time to open a refreshing cold Balter Cerveza… the arvo.
Says Matt Lawson, APAC chief creative officer, Deloitte Digital: “If you’re the beer of the afternoon, you’re usually the beer of the evening. People don’t seem to switch beer gears, especially when you’re as delicious as these Balter Cervezas. So we’ve romanticised the occasion. Just your regular Aussie arvos… hanging with Mick Fanning and Joel Parkinson.”
Says Stirling Howland, brand director and co-founder, Balter Brewing Company: “We think good beer shares a lot of qualities with a good host – they are both approachable, thoughtful, and value character over currency. Above all, both help bring a wide range of people together to get them smiling. This campaign and this beer embody all those traits.”
The campaign is running across digital, social, outdoor, TV, and in venues across the country.
Client: Balter
Brand Director and Co-Founder: Stirling Howland
Balter Creative Team: Stirling Howland & Ben Trueman
Marketing Coordinator: Bridget Ahmling
Agency: Deloitte Digital
APAC Chief Creative Officer: Matt Lawson
Partner Creative Brand Advertising: Adrian Mills
Executive Creative Director: Charles Baylis
Director of Integrated Production: Rob Weir
Senior Producer: Marlese Byfield
Art Director: Raphael Martin
Account Management: Georgia McNeil, Alex Peacock, Grace Chen
Production: FINCH
Director: Jae Morrison
Executive Producer: Corey Esse
Producer: Jackie Adler
DP: Joey Knox
Production Designer: Laura Elkington
Editor: Phoebe Taylor at ARC EDIT
Colourist: Alina Bermingam
Squeak E. Clean Studios
Executive Creative Producer: Karla Henwood
Music Producers: Oliver Duke & Richie Buxton
Composer: Josh Achiron
Head of Post Production: Emma Duncan
Senior Sound Engineer: Dee Gjedsted
19 Comments
Oh, you’re still here?
Best ads from Balter so far.
Even if there was no agency name or any creds on these whatsoever, I would still know these were done by Matt Lawson. I basically hear these in his voice.
(And just to be clear, I think these are ace)
Can’t help but see a pair of balls. Thank you Bonds.
Bravo-o.
Brough to you by the country that voted NO
Should be ‘perfecta’ but who cares. Flamenco Waltzing Matilda was a nice touch.
Jesus, that’s an absolute travesty of Mexico’s language & culture, completely butchered so much of it. How can an Australian Made beer be Mexican? Better idea is to leave their beer and everything else to them. Better yet, the people behind this should take a trip there and learn some things before you make such an abomination.
I care.
Like most Balter ads, it makes me like the beer a lot less. Honestly they should just stop and let the product do the talking.
Agree with @Mick, the product shots at the start of the ads make me want this more than the rest of this pretty forgettable stuff.
shitness
wooden performances and shamefully bad cinematography….
Who hurt you sonny?
Wow, you have the gall to say that to a legitimate comment?
You like hard shell tacos from old El Paso too?
You obviously have no understanding of beer…
Mexican beer is a “style” of beer that originates in Mexico, and like many “styles” of beer it is named after where the place it originate from but it definitely doesn’t need to be made there.
Like IPAs (Indian Pale Ales) aren’t all from India.
NEIPAs (New England Indian Pale Ales) don’t have to be from New England.
Czech Pils don’t all come from the Czech Republic.
NZ IPAs can be from Australia.
It only needs to use the same hops and brewing practices to be considered Mexican beer. Which is why Corona is brewed all over the world.
Also if you want to be properly woke then I think the indigenous people of Mexico are particularly fond of their coloniser’s language.
First of all you mean aren’t particularly fond? Well for that fact Mexico has been in existence far longer than Australia which had the audacity in this clip to call that plain piece of white bread with sausage an ‘aussie Taco’.
If the advertising is based around Mexican culture, then it’s open to criticism for not being authentic or accurate, especially a more egregious crime is having bad cinematography & performances as another poster mentioned. No wonder it isn’t accurate considering how few Mexicans there are residing in Australia, most of the food being made to pass as Mexican here is a poor reflection of that fact (was there a person with a Mexican background involved in the creative or production?).
The least that can be done is some research and consultation then maybe this wouldn’t be such an abomination. It reminds me a little of this Great British Bake Off that was justifiably criticised https://www.youtube.com/watch?v=eCx3MBITMZY
You also like to see non-Chinese people make Chinese food and profit 100% from their culture? I know a few places and you’d be welcome there.
To all the cherry blossoms blowing up in the comments, I think the key piece of language here is “Mexican-style lager”.