CMC Invest launches new ‘Everyone’s Doing It’ creative campaign via Galore Creative
Independent creative agency Galore Creative has rolled out CMC Invest’s largest fully integrated campaign ‘Everyone’s doing it’ into the Australian market as part of a broader brand strategy to promote international investing.
‘Everyone’s doing it’ is a 360 campaign that shows the ease of trading internationally with CMC Invest, in a world where trading can feel daunting and overwhelming. The campaign celebrates everyday, unexpected people who are trading with CMC Invest to reinforce the insight that if they’re doing it, so can you.
The brand campaign is now live across radio, TV, social and digital media, along with large format and transit outdoor media.
Says Liam Loan-Lack, head of commercial, CMC APAC: “CMC Invest is the second largest stockbroker in the country. Not only do we offer better pricing, we make it easy to buy the largest range of international stocks possible, more than any of our competitors. The campaign aims to put this value proposition front and centre, encouraging investors to start investing with or switching to CMC Invest through the vehicle of international stocks.
“Galore’s fresh perspective challenges the way brands engage with an agency; their approach and thinking helped us simplify our desired messaging into a creative yet ‘easy get’ for the consumer through the ‘Everyone’s Doing It’ creative platform.”
Says Tim Kirby, partner, Galore: “‘Everyone’s Doing It’ was born out of the idea of ‘FOMO’ – Australians hate the idea of missing out on something everyone else is doing or something that can help them get ahead. By uncovering the ‘unexpected’ people in our everyday lives who are already doing it, it helped reinforce this idea that if granny or the dog walker can, then why aren’t you?”
Galore commenced work with CMC in January following a competitive pitch. This campaign was brought to life using Galore’s unique model, which sees the business collaborate with best-in-class strategic and creative partners around the world, to bring fresh perspectives and diverse thinking.
Says Anna Borien, partner, Galore: “The Galore model is redefining how brands approach advertising by tapping into a creative pool of diversified minds to bring ideas to life. Ultimately, Galore’s unique and flexible approach leads to more interesting work, and ‘Everyone’s Doing It’ is a great example creating a unique position in a competitive space.”
The campaign TVC and creative was brought to life by film production and design studio Collider.
Client – CMC Invest
Liam Loan-Lack – Head of Commercial, APAC
Michael Abson – Marketing Manager
Nicolas Kennedy – Brand & Marketing Operations Manager
Agency – Galore Creative
Production – Collider
Jack Naylor – Director
Annie Schutt – Producer
Media Agency – Kaimera
7 Comments
This is so bland.
The yoga bit is funny
Looks like an ad that a client made.
this is what happens when agency people become ‘marketers’. this is a category job. says nothing about cmc whatsoever.
This is not as good as the IG Markets ad
The thing is, CMC Markets aren’t really offering ‘investing’. They’re essentially a gambling company. This is the Sportsbet equivalent of trading. So yeah, showing a bunch of people so transfixed by their smartphones as they make speculative trades that they miss out on life is straight-up yuck and unethical. As for the Asian Grandma addicted to gambling, talk about both a stereotype and a sinister piece of casting. Also, the strategy behind it – “Let’s make trading cool by appealing to people’s FOMO” – is not only transparent but really dumb and lacking any real insight.
Help us all