Innocean + Wellcom continue transformation as diversified offering grows + new Darlinghurst hub unveiled

2023 has been transformative for Innocean and creative content and production agency Wellcom, with the launch of thelab and further business extensions planned for the new year. The agencies’ respective growth has led them to move to a new home to better reflect their brand and offering and to be housed under one roof for the first time.

Innocean’s 27% revenue and 30% staff growth follows organic growth from existing clients and significant new business project growth in areas such as CX, digital, social, PR and consultancy services. In less than three years, Innocean CEO Jasmin Bedir (pictured above left) has successfully transformed the agency to build these new capabilities, and position Innocean as an award-winning, boutique agency with a truly integrated offering and a broad portfolio of clients from auto, financial services, not-for-profit tech, FMCG and alcohol.

Wellcom Sydney general manager, Marnie Darren (right), who was appointed earlier this year, has been leading the creative production agency on its own transformation journey. Wellcom has won back-to-back pitches recently, including Unloan, the digital home loan brand built by CommBank, and leading the launch of the Stanley Cup brand in Australia.

Wellcom’s new Sydney home houses three photography and film studios, together with a commercial kitchen, three edit suites and a sound studio.

Further growth within the group will see the launch of digital agency thelab in Australia. thelab is headquartered in New York and specialises in platform development, UI and UX. In addition, Innocean’s new consultancy offering is planned to launch later this month.

The integrated culture of the three businesses has been made possible by new purpose-built office space at 40-50 Francis Street, Darlinghurst. The 2,200sqm space is an amalgamation of four buildings that date back from 1922 through to 1994, and the Catholic Church is believed to have owned the site since 1854.

Says Bedir: “While we have been focused for the past three years on transforming the inside of our businesses, it’s now time to transform our physical space and how we present to the world. The new Darlinghurst hub, which will see our businesses operate under one roof for the first time, is set up for creative collaboration and a progressive environment and is a far better representation of the brands we are. We want our people to be excited to come to this space and our clients to experience that collaboration first hand. It’s an exciting next step for our group.”

Says Darren: ”We are a group of thinkers and makers. Our internal creative resources and inhouse facilities at the new hub allow us to provide agility and speed. Everything in our new space reflects who we are, from the walls to the boardroom, furniture and all in between. We’re so thrilled to now be all together to bring clients creative and effective solutions.”

Innocean and Wellcom have recently taken residence in their new Darlinghurst digs, with a launch event to follow.

More details on the launch of thelab in Australia and Innocean’s consultancy offering will be announced soon.