Snack food giant Haldiram’s appoints Marketing Bee

FMCG agency Marketing Bee has added global food giant Haldiram’s to its global portfolio.

Haldiram’s is India’s largest snack food company with over 400 products and reported revenue of over A$450 million. Headquartered near Delhi, Haldiram’s produces snacks, sweets and savouries and has its own retail stores and restaurants.

With a rich heritage spanning eighty years, Haldiram’s has earned a special place in the hearts of millions. Internationally, it’s one of India’s most welcomed brands.

Says Sharon Latour, CEO, Marketing Bee: “It’s a great match for Marketing Bee. Our interest in cultural products with heritage makes us perfect for Haldiram’s, with their huge heritage in India. Haldiram’s is renowned for serving India’s favourite foods, and we thrive on exceptional international relationships. It’s an exciting new addition to our esteemed client roster.”

Under its Food Hive banner, Marketing Bee will manage all of Haldiram’s digital, including social, content production and ongoing promotions.

Says Latour: “We’re already working internationally in markets like Singapore, France, Italy, UAE and New Zealand. As the Indian diaspora around the globe grows Haldiram’s will need to expand its presence too. They recognised the need for a food marketing partner who can help them achieve their goals and connect with a broader audience in Australia.”

Marketing Bee is made up of passionate, multicultural teams and emerged as the ideal choice for Haldiram’s and their local distributor Indian Foods.

Says Arianne Dator, outreach coordinator: “With the addition of our own kitchen studio, we will be able to craft campaigns on site and showcase their products.”

Haldiram’s delectable range of snacks and culinary delights is synonymous with authenticity and quality, and are available across major supermarkets in Australia.

Marketing Bee is ideally placed to service food brands of every size with facilities that include a multi-level FMCG film and photographic culinary studio in Melbourne, custom designed for teams to craft content.