Joy St shakes up snacking category with new campaign with global TikTok sensations the Rybka Twins via Gorilla Productions

Up and coming Melbourne production house Gorilla Productions and Good Food Partners recently launched a new ad that raised a few smiles during the ad breaks of the pre-game entertainment and post-game coverage of the AFL Grand Final last weekend, as well as in the preview of the NRL Grand Final.

 

The chuckles made possible by Tik Tok sensations the Rybka twins and their flexy dance moves and a cast of trained actors who nailed the deadpan humour of transforming the everyday trip to the supermarket and ordinary into a spectacle.

Says Amy Smith, head of marketing, Good Food Partners: “Working with the team at Gorilla Productions, led by Kurt and Nathan was an exhilarating journey.  The teams’ enthusiasm and humour brought to life the DNA of the Joy St brand which is to literally spread the fun of snacking without compromise.”

Adds Kurt Anniss, director from Gorilla: “We’re over the moon with the final spot, and to have it up in lights at Australia’s Super Bowl is a dream come true. It felt effortless working with JoySt, a client team that just gets it. Laughs were had from beginning to end – what’s not to love.”

The 30 and 15 second TVC launches this weekend, flanked by social and online.

Production House: Gorilla Productions
Director: Kurt Anniss & Nathan Barton
Creative Director: Mike Fritz
DOP: Jesse Lane
Editor: Stephen Callaghan
Colourist: Crayon
Sound Design: Gorilla Productions
Stylist: Milana De Mina
HMUA: Shev Kelly
Key Talent @RybkaTwinsOfficial
Client: Good Food Partners