Polestar unveils Polestar 3 electric SUV at historical tyre factory in Sydney event via Amplify

Amplify, the global creative agency specialising in experience and culture, recently partnered with client Polestar to launch the new Polestar 3 electric SUV at an exclusive, one-day event in Sydney.

Held in Bar M, a historic and beautifully renovated former tyre factory in Darlinghurst, the event embodied the minimalist Scandinavian design aesthetic that is synonymous with Polestar, and showcased Polestar 3 to media, customers, and partners.

Guests were also able to explore the Polestar Design Contest  exhibition, including KOJA treehouse – an immersive, sustainable design for natural habitats. It became the first submission from the Contest to be realised in a 1:1 scale, taking form at the Fiskars Village Art & Design Biennale in Finland last year.

The goal of the event was to showcase the Polestar brand and cement its leading design position in Australia, which was further enhanced thanks to the attendance of Polestar’s exterior design manager – and Polestar 3 designer – Nahum Escobedo.

Guests had the opportunity to explore Polestar 3 at leisure, where the innovative materials, smart technology and luxury design features could be fully appreciated.

Says Jonathan Williams, head of marketing, Polestar: “Building an event experience that embodies Scandinavian minimalism requires a space with raw character, but also production with the highest attention to detail. Amplify executed both with precision, creating the perfect platform to showcase Polestar 3 and give our guests an insight into Polestar’s transition to a sustainable luxury brand.”

Says Tim Baggott, executive creative director at Amplify: “We’re delighted to continue our partnership with Polestar with the launch of the stunning Polestar 3. Having the opportunity to bring to life the world of a design-led brand, dedicated to its sustainability mission is our definition of luxury.”

Sustainability was considered across all aspects of the design of the event, with Amplify also reporting on its environmental impact.

Client: Polestar
Head of Marketing: Jonathan Willimas
Head of PR & Communications: Laurissa Mirabelli

Agency: Amplify
Managing Partner: Gareth Davies
Creative Director: Tim Baggott
Associate Creative Director: Sabrina Khong
Executive Producer: Aaron Bilham
Associate Producer: Josephine Wyburn
Business Director: Nina Sers