Dead Wallabies star in new film against fossil fuel advertising via Comms Declare and Rouser
While the Wallabies crashed in the Rugby World Cup in France, a communications industry collective highlighted another battle – to stop fossil fuel sponsorships.
The team of horrifying zombies, The Dead Wallabies, held a press conference at Federal Parliament House and starred in a darkly comedic short film, released today, to protest the national rugby team being sponsored by gas company Santos.
The Dead Wallabies was in support of the Fossil Ad Ban campaign which calls for tobacco-style restrictions on advertising and sponsorships by coal, oil and gas because of their climate and health impacts.
The Dead Wallabies is a collaboration between communications industry collective, Comms Declare and climate activist organisation, Rouser which was responsible for creative and production.
The Dead Wallabies press conference was covered across Sky News, Ten, Seven and Nine Newspapers, generating 118 million impressions.
Says Belinda Noble, founder, Comms Declare: “This collaboration demonstrates how the combined efforts of people across the ad industry can change the conversation around the terrifying role of fossil fuels in global warming.”
Says Rob Beamish, founder of Rouser: “Fossil fuel sponsorship and advertising is insidious. It’s a manipulative tactic that props up fossil fuel companies’ social licence and delays urgent, drastic climate action at such a critical time.”
Production was made possible with pro bono support from Puffin Post, Squeak E. Clean and Crayon. Comms Declare members Alchemy One supported the project with a pro bono digital campaign and Fifty Acres did the publicity.
The World Cup is sponsored by TotalEnergies, which is the subject of a campaign by Greenpeace.
Client: Comms Declare
Project: Fossil Ad Ban
Creative: Rouser
Film Production: Rouser
Director: Rob Beamish, Rouser
Producer: Cory Mulroney
Cinematographer: Shyam Ediriweera
Special Effects: Make-up Effects Group
Editor: Marty Gilchrist, Puffin Post
Sound: Jackson Lister, Squeak E. Clean Studios
Colourist: Sam McCarthy, Crayon
9 Comments
These guys would probably beat the ‘live’ Wallabies at the moment.
LMAO – thought I was on Wide World of Sports for a minute.
The wokie ad hipsters of Fitzroy and Surry Hills probably have no idea how hilariously ironic this all is.
Every time someone uses the word “woke” in the pejorative on this blog their penis shrinks a tiny amount.
Dear Comms Declare,
You do realise that without fossil fuels, there wouldn’t be any of the cameras,
sound and editing equipment needed to produce your commercial.
Did Comms Declare get permission from the ARU to use the Wallabies jerseys in this fashion?
that was uneventful
You do realise how stupid that statement is, don’t you?
No. I don’t. Enlighten me.
It’s cool to see they used the team that went to the world cup in the add.