Dairy Farmers celebrates the everyday moments that matter in new brand campaign via AJF
Bega Group is launching its latest masterbrand campaign for Dairy Farmers via AJF Partnership – Made for Moments Like These.
Dairy Farmers has been a constant, dependable part of Australians’ daily lives for the past 120 years. Whether that’s in their morning coffee, a treat on their afternoon break, the hearty meal that brings the family together or a sweet snack before bed. This new campaign draws on moments like these, rituals that offer comfort and reassurance amidst life’s ups and down.
Says Darryn Wallace, executive general manager, Bega: “Dairy Farmers is proud to deliver high quality, nourishing Aussie owned and made dairy products across all its categories including milk, yoghurt, culinary and flavoured milk.
“We are thrilled to share this campaign that celebrates the whole portfolio as one clear Masterbrand and the way in which Dairy Farmers continues to show up in the lives of all Australians – young or old.”
Whether big or small, everyday rituals are ways to make tough situations more bearable and good situations more enjoyable. No matter what kind of day you’re having you know your day can be made a little better by adding some Dairy Farmers to it.
Says Scott Walker, executive creative director, AJF Partnership: “The work celebrates the moments in life that seem small at the time but shape our memories, and we hold as special.
“It shows the breadth of the Dairy Farmers range and how it’s become woven into the fabric of these moments in all Aussies’ lives. No matter what kind of day you’re having it’s always made just that little bit better with a sip, dash, dollop or smothering of Dairy Farmers.”
The new Dairy Farmers campaign is running across Australia and will feature on TV, social, digital and OOH.
Client: Bega Group
Executive General Manager: Darryn Wallace
General Manager Marketing: Matt Gray
Marketing Manager: Mary Stafford
Senior Brand Managers: Anjali De Silva, Anne Scott, Tegan Froud
Creative Agency: AJF Partnership
Media Agency: Starcom
Production Company: Collider
Director: Jack Naylor
Post production: Arc Edit
Photographer: Michael Corridore
9 Comments
Had potential to be emotive but let down by the craft. 3/10
Needs more shoved in product in weird places in that last spot.
cracked me up
Not going to set the world on fire but I liked these. Better than a lot of stuff out in market right now.
Make me want to vomit up my Dairy Farmers chocolate milk
Wow. Celebrating the everyday moments. What an original strategy. Ffs…
So it did make you go out any buy Dairy Farmers chocolate milk first though…. So, that’s a win
The approach is not original, but they’re well made and the 30 second definitely had an impact on me.
Most modern Subarus only come in auto transmission, so you can’t clutch start them.