The Works appointed to iconic Australian theme park Dreamworld

The Works, Part of Capgemini, has snared the Dreamworld business, marking a significant milestone in the park’s ongoing commitment to delivering world-class experiences to locals and visitors.

Located on the Gold Coast, Dreamworld has long been a beloved destination for families and thrill-seekers alike, offering a diverse range of attractions, shows, and experiences. As the park looks to evolve and innovate, it has chosen The Works to help shape its creative direction for the brand and its’ marketing strategies.

With a proven track record of reimaging some of Austalia’s most well known and loved brands, The Works is poised to help Dreamworld rejuvenate its brand to deliver fresh, engaging content that resonates with both new and returning visitors.

Says Founder and Creative Partner at The Works, Damian Pincus: “Dreamworld is an iconic Australian Theme Park, and has a unique offering in the market place, Dreamworld has lost it’s rightful place as Australia’s number one park and we plan to help them get back there.

“Dreamworld continue to invest in their offering and are constantly focused on bringing new rides and experiences to the market”

Says Karla Judge, Sales, marketing and Digital Director at Dreamworld: “Having celebrated over 40 years of making memories for our guests and with so much fantastic investment coming to Dreamworld by the end of 2024, we’re excited to see what The Works will create for our brand as we launch it into the next 40 years and beyond.”