Bailey’s go green for spring in latest campaign targeting gardeners via Wildlings, Perth

With the warmer weather approaching, now’s the perfect time for gardeners to rejuvenate their patchy lawns and wilting pot plants. Perth agency Wildlings saw an opportunity to add a bit of colour in its latest creative campaign

The campaign reminds gardeners that if they want their yards and plants to turn totally Green this Spring, then they’d better grab a bag (or two) of Baileys from Bunnings. The campaign, which covers television, online, digital and radio, commences this week.

Says Gen Bailey, Managing Director of Baileys: “We had a great time collaborating with the creative minds at Wildlings. Their thinking was unexpected, on-brief and we couldn’t be happier with the final result. On an incredibly short timeline, all of the Wildlings delivered a campaign that was truly different (in the right way) and engaging for the category.”

VIEW BAILEY’S TOTALLY GREEN – LAWN
VIEW BAILEY’S TOTALLY GREEN – POTTING MIX

PLAY THE LAWN RADIO
PLAY THE POTTING MIX RADIO

Agency: Wildlings, Perth
Client Partners: Cait Totten, Nicole Lennox Gray and Jen Wong.
Creative Directors: Matt Wilson, Pat Lennox.
Art Directors: Neil Martin.
Director: Neil Martin.
DoP: Justin Griffiths
1st AC: Gareth Weston
Agency Producer: Cait Totten
Producer: Candice Shields
Production Assist: Adam Keogh
Gaffer: Michael Sgro
Art Dept: Kylie Clifford
Editor: Cal McLean
VO Artist: Gary Taylor
Sound Mix: Brad Habib
3D modelling: Nicols Gaviria