Taubmans explores power of colour in helping families with autism in new campaign via Banter
One of Australia’s most loved paint brands Taubmans has launched a content-led campaign developed by Banter, in its latest community project.
Giant Steps Australia in Sydney is a school that specialises in providing education and support to children with autism. Across three days, over 30 volunteers from PPG and the Parramatta Eels came together to paint several rooms in the school, including the music room, library and outdoor play area.
These colours were carefully selected by Taubmans colour specialist Fiona Dawson alongside Cheryl Toth, director of occupational therapy at Giant Steps to ensure that each room would create an area to facilitate play, whilst also supporting a calm and focused environment.
Specially-designed murals also added extra colour and inspiration to the spaces to have a lasting effect on the children for many years to come.
Over the last few years, Taubmans has continued its efforts to be In It Together with the community to help protect and beautify community spaces with colour and paint.
Says Avin Jandu, senior brand manager, PPG: “It makes you proud to see two great Australian brands working together to make positive change in the community. We were more than willing to get involved with this initiative as soon as the opportunity to help arose.”
Says Mitchell Loadsman, co-founder, Banter: “It’s amazing just how much colour can make a difference in people’s lives. We loved being part of this initiative working with a brand like Taubmans who are truly in it for the community.”
Says Brendan Lasker, director and founder, Teknique Films: “Using colour as the catalyst to tell the story of a real, tangible difference that Taubmans & the Eels have made to the kids at Giant Steps is why we create Sports Content. Knowing that we’re a small part of something that carries such meaning and genuine impact in the community means the world to us.”
Client: Taubmans
Agency team: Banter and Teknique Films
6 Comments
Can’t wait for the ‘ads for good’ era to be over. Bring back the fun please.
Paint, autism. Doesn’t mix.
I really enjoyed this, thought it was well executed. Not too schmaltzy, beautifully shot and edited.
really nice insight but felt insincere. Would have loved someone with ASD consulting on colours/colour psychology and maybe seen more of that process to ensure children’s needs were being considered more than ‘blue=calming’
Half the creatives in this fucking industry are on the spectrum – not to mention all the digital people.
.