Thinkerbell Aotearoa appointed a key creative partner for Lion New Zealand, following pitch

Thinkerbell Aotearoa has been appointed as a key creative partner for Lion New Zealand, following a competitive pitch process and thorough agency review led by Trinity P3.

Says Thinkerbell’s Chief Creative Tinker & Co-Founder Regan Grafton  (above): “The agency is chuffed to get our hands
on many of the most iconic brands in New Zealand. The runway Lion’s brands provide us for creative thinking,
along with a team that’s continuously looking to do things differently, opens up a world of magic. I’m not
complaining about the taste testing either.”

Thinkerbell opened its doors in Auckland earlier this year and has quickly added a number of impressive local
and international businesses to its roster, with NZ’s leading alcoholic beverage company being the latest.

The agency is now managing both creative and earned work for many of Lion’s spirit & RTD, craft beer and
wine brands – including Smirnoff, Gordon’s, Bacardi, Panhead, Byron Bay Brewery, Jose Cuervo, and
Lindauer.

Says Lion Connections Director Adam Daysh: “At Lion we want to take our brands to the next level. To deliver
on this ambition, we’ve set up an inhouse connections team with world class expertise in strategy, media,
digital and planning. Throw Thinkerbell in the mix with their deep understanding of today’s consumers and
creative nous and we believe we’ve got a recipe for success.”

Adds Thinkerbell’s Chief Brand Thinker & Co-Founder Amy Frengley (above): “Like us, Lion has a genuine belief in
the power of creativity to drive commercial outcomes. We’re looking forward to pushing creative boundaries
and supercharging their portfolio with a bit of Measured Magic over the coming years.“