Revolver’s Steve Rogers directs global campaign for Hornbach via HeimatTBWA\ Berlin
Australian director Steve Rogers has directed a new film for Hornbach via HeimatTBWA\ Berlin.
‘1 Sqm’ takes viewers on a journey through a series of square metre rooms, showing the boundless opportunity to be found even in the smallest of spaces.
The film launched internationally this month.
Client: Hornbach AG
Brand Communication: Thomas Schnaitmann, Julia Ziegelmann, Sascha Hillen
Agency: HeimatTBWA\
Executive Creative Director: Guido Heffels
Vice President Clients: Tim Holtkötter
Account Director: Kay Bathe
Production Company: TPF x Revolver
Director: Steve Rogers
Tony Petersen Films:
Executive Producer TPF: Michael Duttenhoefer
Director of Photography: Daniel Landin
Producer: Florian von der Heydt
Production Designer: Steven Jones-Evans
1st AD: Didier Mallet
Revolver:
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Editor: Jonny Scarlett @ The Quarry London
Colourist: Jean Clement Soret @ Company3
VFX: Katalyst Berlin
Composer: Benjamin Woodgates
Music Supervisor & Production: Leland Music
Sound Design: David Arnold
Sound Studio: Loft Studios Berlin
Casting: Charlotte Martin
Service Company: Icon Films, Bucharest
7 Comments
Oh my god. Its so fantastic I could watch a feature length version of it.
WOW
Its surrealist and beautifully crafted.
…!
I have no idea if it’ll work, but the execution is seamless and fabulous.
Congrats Mr.Rogers.
So well crafted, thought through, constructed, art-directed etc etc. I just wish we had the appetite and budgets for work even approaching this level here in Oz…
Lacks a strong idea though. Feels like it’s focussing too much on craft.
Agree. Whilst I want to like this because the craft is delicious, it feels really dated and lacking oomph.
I’ve also seen this idea a bunch before, it feels messy and lacking clear direction.
Unfortunately it’s not as flavoursome or even on the same level as a bunch of past Hornbach ads.
Nilsson, Pons Jewel, Noakes and even Hibbard’s ones are all a lot more interesting, possibly just better ideas?
And then there are the ones previous to that which are better too.
No denying Roger’s skill but I’m afraid this just doesn’t hit for me.
Feels like an expensive well crafted ad, a simple sum of it’s parts and that’s all.
This is straight fire
Haha, what a moron. ‘Can you make it a bit shitter looking?’