GWM launches new integrated campaign for the all-new Tank 300 via The Hallway
GWM and The Hallway have launched a new campaign to support the arrival of the GWM Tank 300 to the Australian market. The work runs across TV, online, social, digital, mobile and OOH.
Tasked with establishing the Tank 300 as the newest and most exciting model in the 4×4 category, the work dramatises the frenetic nature of our daily lives, contrasted against the purity of the Tank 300 driving experience.
Says Steve Maciver, head of marketing and communications at GWM: “We’re extremely pleased with this campaign. Tank 300 is our most exciting product launch to date. And so is this campaign. The journey of creating this work reinforced the strength of our partnership with The Hallway. It’s a wonderful collaboration that is taking our brand to the next level in Australia and New Zealand, driving record sales on an almost monthly basis.”
Says Jules Hall, CEO, The Hallway: “We’re delighted with the way we have been able to work with the GWM local and global teams to evolve the brand in Australia and New Zealand over the past 18 months. This latest piece of work continues that trajectory, most certainly assisted by having an awesome vehicle to promote in the Tank 300.”
Client: GWM
Creative: The Hallway
Production Company: Good Oil
Director: Tom Campbell
Producer: Catherine Warner
EP: Sam Long
DOP: James Brown
Editor: Stewart Arnott
Sound: Sonar
Media: Nunn Media
24 Comments
Nice, I like this.
Nice work from the Hallway. Well done.
This is the kind of thinking somebody like Nick Law advises against. This is like a leader closing their eyes and approving something by pointing to it. Pin the tail on the donkey much?
World smallest violin.
Standard disgruntled BBDO employee comment 🤣
Nick is one person with one opinion.
Develop your own.
This is good.
And no I don’t work at Hallway.
No director? Did they shoot this or was it assembled via stock and global footage?
As for the ad – I guess when the only selling point is a low price, you have to say something as meaningless as this.
This refreshing to see from an auto. Also makes me think more highly of the GWM brand which previously seemed cheap. This seems primo. Nice job
Nick’s not the only one with that perspective.
Good luck coming to terms with what LLM’s will reveal about you.
Can you all just calm down and get back in your boxes! Esp you @Mediocre
It’s single-minded and well executed.
Auto in Aus is challenging and for a new brand this speaks volumes.
Nice shots.Why should I put them on my shopping list?
By the way who is GWM?
Nothing wrong with this, does the job. Nice work
I like it. Something different. I’d never heard of the car before, and I assume most Australians haven’t either. Now they will probably consider it.
Most of them will be shallow vignettes of surfing, horses, crying babies, nearly crushing butterflies and women lying down on couches. Interspersed with broom broom cars.
Vs thinking of the digital banner suite the sub par CD who wrote this will be dealing with this week 🤣
Me likey
I couldn’t even read the copy flashing under the stock shots – so couldn’t identify the idea, let alone take it the car brand that nobody’s heard of. Hmm.
Burning around, but stuck in 3rd gear.
…then back to scrolling and not going out to buy this orange box on wheels.
What an awful ad.
Anyone anxious about buying Chinese car would be traumatised by that
…Drives like a TANK!
Big miss.
Chatgpt is your competition.
See? Nick Law disagrees with you.
Now go back to CheatGPT 3.5.