Premium pet supplement and wellness brand Leadr launches with campaign via ABEL + NorthSix

Abel has released its next exciting campaign of the year for newly established pet health brand Leadr, off the back of a slew of new business wins.

Created in partnership with NorthSix, the work highlights the quality and care evident in every unique Leadr formulation, and represents a step forward for premium subscription-based pet health. The creative capitalises on the unique relationship pet owners have with their pets where they see them as human, and have the standards for quality to match.

Says Nicholas Kelly, ABEL: “We’ve had a lot of fun digging through all the research on our relationships with our pets. It’s been a fantastic ride working alongside Leadr and NorthSix to develop this campaign and we’re excited to introduce Leadr to the pets (and pet owners) across the country.”

As a subscription delivery based service, Leadr offers a premium product range without having to forsake convenience, and it boasts a passionate team excited to create long standing relationships with pet owners and their pets.

Says Asha Dillon, founder and CEO, Leadr: “We’re beyond proud to launch our gamechanger range within the pet health category and were thrilled to work with the creative minds at Abel. As our first campaign in the category we want to make our mark as a unique and premium product and we couldn’t be happier with what we’re launching with.”

The campaign first launched in May 2023 and is now live across OOH and a targeted social campaign.

Leadr Pet
CEO / Co-Founder: Asha Dillon

Simon Fowler, Creative, Co-Founder, Abel
Nicole Jauncey, Creative, Co-Founder, Abel
Phillip Robbie, Creative Partner, Abel
Nicholas Kelly, Art Director, Abel
Lucy Shanahan, Copywriter, Abel
Kirsty Angus, Client Partner, Abel
Jennifer Fowler, Senior Project Lead, Abel

Production Partners: NorthSix
Photographer: Bananas Clarke
Producer: Matt Malby
Producer: Georgie Lineham
Retoucher: Jacob Ring