Communications agency AMPR enters new era

Communications agency AMPR is starting the 2024 financial year with a fresh look and feel, injecting colour and modern design into its legacy brand. The change represents a new era for the agency as it continues to grow and expand its services for leading Australian and Global lifestyle brands.

Launching this week, the website celebrates the agencies incredible work, enviable client portfolio and 25+ strong team that specialise in fashion, beauty, retail, health, wellness, leading consumer brands and major events.

The interactive site will feature a two-way engagement platform for media, influencers, KOLs and talent agents to streamline communications via the digital ‘Shoppable Showroom’ and Media Accreditation capabilities. The AMPR Journal will also provide a space for the team to share a BTS look at the industry.

Along with the relaunched website, the Sydney Showroom has been relocated and unveiled at La Porte Space (Rosebery, NSW) to showcase AMPR’s fashion and beauty client products, host media and influencer events and stage creative content shoots. The light filled space is the perfect reflection of the agency’s style and compliments the Melbourne HQ showroom and studio space (Cremorne, VIC).

AMPR continues to set the agenda with the brands it partners with, leading with innovation and global thinking. As an agency it sets out to influence conversations and strives to shape behaviour by asking why and providing meaningful solutions. The team is connected, passionate and works collaboratively to drive change.

Respected leader and current head of people and performance Jennifer Walsh will step into the acting general manager role from July while Jannah Flockhart is on maternity leave for 12 months.

Two senior communications directors have recently joined the growing business, bringing both global and brand specific experience to the team. Anna Garbutt (Melb), who has recently returned home to Australia after 12 years abroad in the UK working at leading agencies including K&H and B Communications and Lauren Ormaechea (Syd), who joins the agency off the back of eight incredible years with global retailer H&M. Garbutt and Ormaechea join communications directors Emma Lomas and Ashleigh Bonica to build an impressive and experienced senior leadership team.

Long term employees Bridget Halpin and Ebony Santin have recently been elevated to senior communications managers, leading the smart and creative team of PR consultants across Sydney and Melbourne.

Created by AMPR, the content arm of the agency, has also seen consistent growth delivering engaging assets for existing and new clients across fashion, beauty and lifestyle sectors. Recent projects for Nissan, Swisse, Witchery White Shirt and Bondi Born at AAFW can be viewed here.

Sarah Gale, AMPR Group’s managing director, is pleased with the continued expansion and proud of the innovative brand direction: “The AMPR team has worked incredibly hard over the past few months, and it has certainly paid off with amazing results across the board for our ever-expanding portfolio. We have a dynamic team who think differently which is invaluable for brands looking to be seen and succeed. The new look branding and fresh website is just one way we can celebrate this success.

“I am confident our team, under the guidance of acting general manager Jennifer Walsh, will continue to do things differently, buck trends and deliver campaigns that support growth and spark conversation.”

AMPR is a national agency based in Melbourne and Sydney with over 30 years’ experience. Long term AMPR clients include: Accent Group, Bioderma, Bondi Sands, City of Melbourne, David Jones, Football Australia, Forever New, Hada Labo, Melbourne Royal, Melbourne Fashion Festival, NGV Gala, Nissan, Ovarian Cancer Research Foundation, PUMA, Specsavers, Swisse, SUSSAN, Village Cinemas and the Witchery White Shirt to name a few.