Live Ocean spotlights the ocean’s crucial role in combating climate change in ‘The Real Watergate’ campaign via DDB Group Aotearoa and VICE
DDB Group Aotearoa, Live Ocean, and VICE have joined forces to unveil “The Real Watergate,” spotlighting the ocean’s crucial role in combating climate change and elevating ocean health as a priority.
On World Ocean Day 2023, renowned ocean advocates from around the world united to call for urgent action to prioritise the health of the ocean. “The Real Watergate” reveals the vital role a healthy ocean plays as our greatest ally in the fight against climate change, highlighting how it’s done the heavy lifting for us as the planet’s largest carbon sink and kept global temperatures at a habitable level.
Created to reframe how we see the ocean in a way that challenges our assumptions and opens our eyes. the campaign features an interactive website brimming with ‘evidence’ that educates and entertains, showcasing the oceans’ ability to shield us against catastrophic global warming. An exposé-style film produced by DDB Group Aotearoa and VICE was launched, supported by multiple social edits tailored for ocean advocates, with out-of-home advertisements running alongside editorial content on VICE channels.
Says Matty Burton, group chief creative officer at DDB Aotearoa: “We are thrilled to be part of this initiative, the website and interactive resources serve as a pivotal platform to creatively raise awareness about ocean health, emphasising its crucial role in combating climate change and inspiring meaningful action.”
Anna Lawrence, head of video at VICE, expressed her enthusiasm: “We believe in the power of storytelling to create change. We hope the film we have developed for this campaign ignites conversations and encourage individuals, as well as policymakers, to prioritise the health of the ocean.”
Sally Paterson, CEO of Live Ocean Foundation, emphasised the urgency of the campaign: “The ocean has been covering for us in a big way, absorbing around 90% of the extra heat we’ve produced since the industrial revolution. It is our greatest ally in the fight against climate change, so coming together to take the message of ocean health to New Zealanders and a global audience is something we’re really proud of.”
The Real Watergate campaign is running across digital/web, social media, outdoor and PR.
CEO: Sally Paterson
Group Brand and Communications Manager: Jodie Bakewell-White
Digital and Partnerships Manager: Elaine Harris
Agency: DDB Group Aotearoa
VICE:
Director/DOP/Lead Editor: Josh Mullins
Producer: Anna Lawrence
Editor: Simon Knox
Design: Marli Blanche
Senior Project Manager: Shaunagh Scott
Partnership Manager: Jaimee Tessmann
3 Comments
Anxious about their whales
They pump a lot of of spec work out of DDB Aotearoa
Hey DDB, saw it in the wild and clicked through as I recently worked on a similar client. For me it was quite unclear what was being said, and I’m familiar with the area. Not sure what I was supposed to take away or do from visiting? I wonder if it’s worth asking a few people to come in blind and then make some changes to help with clarity. I only say because it seems like a worthy cause.