Priceline Pharmacy unveils annual fundraising campaign for Sisterhood Foundation via Whippet

Priceline Pharmacy has today launched its annual fundraising campaign ‘Stand Up for the Sisterhood’ via Whippet, calling on Australians to stand up for the women in their lives, enlisting the help of Australia’s favourite comedians.

Australian comedians Claire Hooper and Nikki Britton will kick off a press call today at Priceline Pharmacy Town Hall Square to introduce the campaign, as they prepare to take to the stage alongside Dave Hughes and Lizzy Hoo for a one-night-only ‘Stand Up for the Sisterhood’ comedy charity show in Melbourne on 16 August.

Says Ita Buttrose, Priceline Sisterhood Foundation Patron: “For almost a decade, I’ve been patron of the Priceline Sisterhood Foundation which supports a range of causes that most Australian women can relate to in some way. The Foundation and its annual fundraising campaign allows us to come together and stand up for the women in our lives.”

The integrated campaign includes traditional media, digital media, OOH and in-store marketing, as well as a consumer competition to drive $1 million in donations.

Running from 29 June to 26 July, the campaign encourages consumers to donate in store or online at Priceline Pharmacy. Customers who donate $2 or more can enter a competition via a dedicated microsite (sisterhoodstandup.com.au) to win one of 10 VIP double passes to the one-night-only charity show worth $2,000.

Says Gabrielle Tully, head of marketing, Priceline Pharmacy: “Priceline Pharmacy’s annual Sisterhood fundraising campaign is a highlight on the marketing calendar each year. It allows us to engage in a truly unique campaign using various touch points and connect with our customers to educate them about the Priceline Sisterhood Foundation and its support of its charity partners.

“The heavy lifters here are our stores, who go to incredible effort to fundraise in their communities. As a brand, the Sisterhood campaign is something we’re immensely proud of.”

Says Hoo: “I’m in awe of women and their strength which is what the Stand Up for the Sisterhood campaign celebrates. Looking forward to a comedy show full of inappropriate conversations, which is what my friends and I do very well, and celebrating sisterhood.”

Says Hooper: “I love a comedy night for a good cause, the laughs are richer when you know you’ve all supported a sister just by turning up.”

Media engagement is led by independent creative communications agency humann. with the support of experiential agency Banter, who will manage the consumer competition and microsite campaign element.

The Priceline Pharmacy marketing team will lead the digital promotion of the campaign to its 8 million+ Sister Club members and via its website and social media channels.

For more information about the Priceline Sisterhood Foundation visit priceline.com.au/pricelinesisterhoodfoundation. To enter the competition, donate $2 or more in store at any Priceline Pharmacy or online via sisterhoodstandup.com.au. To purchase limited tickets for $99 visit comedyrepublic.com.au.

Gabrielle Tully – Head of Marketing
Grace Eadie – Senior Manager, Brand & Media
Brooke Thomas – Marketing Manager, Brand & Media
Chloe Sibbel – Brand & Media Specialist
Creative Agency – Whippet
Media Agency – PhD Melbourne
Activation Agency – Banter
PR Agency – Humann