Michael Swinburn’s Cannes Diary #2

(Michael Swinburn with new mates DDB Sydney creative team Tom Lawrence (left) and Samuel Raftel (right))

Michael Swinburn, senior copywriter at Colenso BBDO is on the ground in Cannes. Swinburn reports exclusively for Campaign Brief.

As you can see, day two was tough.

Here’s an inspiring sentence I heard whilst on land.

“We’re at the cusp of the 4th industrial revolution, because everything that can be automated, will be automated. We know that AI is going to make us more efficient than ever before. But we have to remember that nobody wants Cannes to be the festival of productivity. Our imagination is the antidote, and the analogue act of daydreaming is going to become more important than ever before.” – David Shing.

Inspiring stuff.

Catch you tomorrow.

Swinny xx