Wahl enlists Olympic champion Kaylee McKeown for latest campaign via Eric Tom & Bruce

Wahl has launched a new campaign produced by Eric Tom & Bruce, which features Kaylee McKeown, triple Olympic gold medallist and ambassador for its first ever range of female shavers and beauty trimmers in Australia.

The current 100m and 200m backstroke world record holder, known for her extraordinary dedication and bubbly personality, is firm favourite to add to her Olympic gold medal collection in Paris next year.

Says McKeown: “I’m very excited to be working with Wahl on their new range of female grooming products. As a swimmer, I understand the importance of hair management and attention to detail, and that’s exactly what they deliver.”

Wahl is Australia’s leading brand in men’s and pet grooming, and their new premium women’s range signifies a notable expansion for the firm’s offerings in the female grooming category.

The range of shavers and beauty trimmers are designed specifically for women, with a focus on precision, comfort, and ease of use. They’re ideal for anything from trimming underarm hair, shaving legs and shaping eyebrows to smoothing faces and perfecting bikini lines.

Says McKeown: “I can’t wait to see Australian women embracing these wonderful new products to achieve that perfect look. Being streamline in the pool is absolutely essential for me so they’re an important part of my training routine as I begin my quest to win gold in Paris.”

McKeown has worked closely with the brand to promote the range in a series of TV commercials and social media activations.

Says Shaun Geddes, managing director of Wahl Australia: “We’re thrilled that Kaylee is our new ambassador – Australians love her passion, spirit and boundless determination to be the best. That’s why she’s the perfect fit for our first ever female grooming products. Her confidence as both an athlete and young woman embodies the Wahl brand values.”

New Wahl research has revealed that Australian women are purchasing more grooming devices for their personal care needs than ever before, driven by convenience and a desire for salon-quality results at home. Around half have purchased one in the last year alone, with 18-34-year-olds the most hair-conscious.

Wahl’s new female range of shavers and beauty trimmers is available in major retailers nationally.

Production Company: Eric Tom & Bruce
Director: Colin Skyba
DOP: Daniel Haneman
Producer: Clara O’Sullivan