Swisse Wellness retains AMPR as communications agency

Leading communications agency AMPR continues to experience exceptional growth announcing its extended appointment as the communications agency for Swisse Wellness ANZ for a further twenty-five month term.

AMPR has been retained by Swisse since 2021 and is delighted to continue this valuable partnership between the two companies into 2025.

The remit includes press, influencer partnerships, ambassador leverage, content and activations initiatives, working closely with the in-house marketing team and Swisse’s media and creative agencies.

Says Stephanie Taylor, senior manager public relations and communications at Swisse: “We are excited to strengthen our partnership with AMPR even further, as we’re passionate about working with trusted agencies who bring brave strategic thinking, thought leadership and innovative ideas to evolve our communications strategies and deliver on our objectives.”

Says Sarah Gale, managing director, AMPR: “This appointment is an extremely rewarding one for the agency, in both its acknowledgement of our team’s dedication and commitment to the Swisse brand over the past two years as well as its commitment to future collaboration and innovation opportunities for the team and business alike.”

The partnership between AMPR and Swisse has already delivered a number of large-scale and highly-regarded campaigns for the brand, including the launch of premium sustainable range Swisse Earth in 2021, Swisse Active in 2022 and most recently, the Swisse Gummies range relaunch earlier this year.

AMPR is an industry leader in innovative, influential and dynamic storytelling, connecting with the best people and brands to engage consumers and set the agenda.

The agency’s heritage as one of the foremost communications agencies in Australia has been built over three decades with genuine, personalised service and a commitment to delivering meaningful and measurable results at the core of everything the team do.

With a team of over 25 spanning over three offices across Melbourne, Sydney and Brisbane, the agency boasts exceptional and long-term client relationships including David Jones, Nissan, Forever New, SUSSAN, Village Cinemas, Accent Group, Specsavers Australia and Melbourne Fashion Festival to name a few.