Lexus Australia unveils first-ever all electric Lexus RZ in ‘The reason is ready’ campaign via Publicis Groupe’s Team One Australia
Lexus Australia is introducing its first ever All Electric Lexus RZ450e with the launch of ‘The reason is ready’, a new integrated campaign by Publicis Team One.
Despite more than 30 electric vehicle models with 60 variants available in Australia, many Aussies are yet to take the leap into the EV market. These drivers are not cautious or lacking confidence, they just expect a certain standard and are unwilling to compromise. They’ve been waiting for the right EV to come along.
The campaign film follows the journey of a hero character as he makes decisions on where and when to turn in his pursuit of a spectacular electrical storm and the perfect photo opportunity. We track him while he experiences the luxury and driving performance of the all new Lexus RZ.
‘The reason is ready’ has launched this week and is now running nationally on broadcast television supported by OOH, print, social and across brand owned channels.
Says John Pappas, chief executive officer, Lexus Australia: “Our first-ever, all electric Lexus RZ450e sets a new standard in luxury performance. Sporting an enhanced spindle body and featuring a Tazuna cockpit that centres around you, the RZ has been designed for superior handling.
“Plus, with a complimentary home charger and installation courtesy of our Encore Platinum program – there is no reason to look any further.”
Says Patrick Rowe, CEO of Publicis Team One: “Introducing the first-ever all electric Lexus RZ is an absolute privilege. It is a vehicle that doesn’t fall short on style, craft, or substance, which is everything the Lexus RZ imbues.”
Says Carlo Mazzarella, creative director, Publicis Team One: “Our campaign was built on the insight that Lexus drivers are discerning enough not to compromise, especially when making the big shift to an electric vehicle. They need the right reason and with the RZ they’re ready.”
For more information: https://www.lexus.com.au/models/rz/overview
Client: Lexus Australia
General Manager: Yolande Waldock
Senior Manager, Marketing & Strategy: Melissa Naidoo
Manager, Strategic Marketing: Kieu Bui Tran
Senior Advertising Coordinator: David Di Lisio
Creative Agency: Publicis Team One Australia
Head of Campaigns and Content: Kristy Leslie
Senior Account Director: Niall Morrison
Account Manager: Vivienne Hunt
Creative Director: Carlo Mazzarella
Associate Creative Director: Kerem Sekerci
Copywriter: Hannah Payton
Art Director: Jake Blood
National Director of Production: Michael Demosthenous
Senior Producer – Film: Julie Rutherford
Senior Integrated Producer – Stills: Holly De Roy
Senior Social Media Manager: Boon Souphanh
Social Media Manager: Harley Stafford
Production Partner: Good Oil
Director: Adam Gunser
Executive Producer: Juliet Bishop
Head of Production: Chana McLallen
DOP: Sam Chiplin
VFX and Post Production – Alt.VFX
Andrew Hellen – VFX Supervisor
Celeste Fairlie – Senior VFX Producer
Jayce Attewell – VFX Production Manager
Jordan McInnes – Rigging TD & CG Supervisor
Nick Angus – Head of 3D
Jamie White – Head of Lighting
Matt Chance – Head of 2D
Josh Kell – Flame Online
Edit House: The Editors
Editor: Mark Burnett
Post Producer: Charlotte Griffiths & Liv Reedy
Colourist: Matic Prusnik
Sound Post Production: Squeak E. Clean Studios
Head of Sound: Paul Le Couteur
Executive Producer: Ceri Davies
Photographer: Michael Corridore
Senior Producer: Belinda Blooman
On-Set Producer: Sam Lee
DOP: David Guest
Digital Operator: Daniel Mazzarella
Photo Assistant: Alessandro Biasotto
Photo Assistant: Matthew Krueger
Postproduction: PXP & Prodigious
21 Comments
Camry RZ was better.
Well done guys. Looks amazing.
Boring!
Perhaps the dude should’ve just got the stock shot off the internet rather than given to a hill to look at a fake cloud?
Love seeing some production value in a car ad.
That is the most w@nky b@ll@x I’ve ever heard haha
If someone can make sense of “The Reason is Ready” for me I’ll buy you a beer.
The reason to go electric is being made clear by increasingly dramatic climate events.
…the reason might be evident, or clear, but why is it ‘ready’ what does that mean?
Great looking spot and nice to something different in the category.
…is as bad as the line!
Nothing different for the category just the same old up your arse garbage… what does the end line even mean it’s just nonsensical? What would your English teacher say?
I’m not a Lexus guy but the car actually looks quite good. Love the film too but that end line was poorly conceived.
Ready for the reason. Any day now.
This is a huge step up from previous Lexus work. Well done!
I think the line is pretty clear, not sure why people are struggling with it…
So many people are waiting to buy electric, waiting for a reason (get it?!) to switch. They obviously believe this car is one that will convert some of those many millions still holding back.
They managed to get Lexus to make a cool ad. Credit for that U Turn.
Lol. OK mate.
Looks lovely!
An admission of defeat from both the Planning and Creative departments in the first few words of the audio: ‘We’ve got no reason why this car is different or why you should buy it.’ Nice-looking film is the price of entry in advertising, and particularly in car advertising. It’s irrelevant to the task at hand and unworthy of comment. There is no selling proposition, other than it’s a Lexus. What if that’s not enough? Leave it to the consumer to fill in the gaps. What if they don’t want to? Lazy, lazy advertising.
I’d go out and by a ram truck