Former VCCP Sydney CEO Andrew Holt joins Compare the Market as new chief marketing officer

Compare the Market has announced the appointment of Andrew Holt as its new chief marketing officer.

Holt joins Australia’s leading financial comparison website, having previously worked as the chief executive officer at VCCP joining in 2016. Prior to VCCP, Holt spent seven years with the Clemenger Group, first with Colenso BBDO in Auckland and then as managing director of Clemenger BBDO in both Wellington and then in Sydney in 2014.

Holt has stepped into the role immediately, bringing a wealth of brand strategy and commercial creativity experience to accelerate Compare the Market’s growth into its next evolution.

Says Rob Clancy, chief executive officer, Compare the Market: “We’re delighted to welcome Andrew to the team, and we’re already starting to see his influence across the business which is very exciting.

“Andrew’s experience and track record is truly impressive, and his appointment is another endorsement of the positive direction that we are heading.

“We continue to help Australians save on the household budget items that matter most to them, and Andrew’s expertise will help to serve more Aussies in more meaningful ways.”

Says Holt: “I truly believe in the value proposition of Compare the Market brand and the service they provide to all Australians, especially during this cost-of-living crisis.

“It’s a powerful service that helps Australians wake up to waste in their household budget and I’m looking forward to elevating the brand to reach more people around the country and make a meaningful difference to their household budget.”

The appointment of Holt follows the launch of Compare the Market’s Meerkat Motivationals campaign, with the multi-channel campaign airing nationally. The campaign turned the world-famous Meerkat duo of Aleksandr and Sergei into financial fitness coaches to motivate Australians to wake up to their financial waste.